To support the launch of a new smartphone, LG created the "Friend Factory" Sweepstakes & Instant Win Game, an interactive promotion that combined branded gameplay with both instant win prizes and a Grand Prize sweepstakes. Participants played the game to receive an instant win opportunity and automatic entry into [...]
To celebrate its April issue, InStyle Magazine launched the "Pin Your Spring Colors" Sweepstakes, inviting readers to create a Pinterest board showcasing the spring color combinations that inspired their personal style. Participants shared their Pinterest board URL and completed an entry form for the chance to win a curated [...]
As part of its Food Lion Feeds campaign, Food Lion launched the "Make Every Basket Count" Sweepstakes, encouraging shoppers to purchase five participating products for the opportunity to play an interactive basketball game and enter for the chance to win groceries for a year. Qualifying purchases unlocked a unique [...]
As part of its Start Your New Year Off Right campaign, Dick's Sporting Goods launched the "New Year New You" Sweepstakes, inviting consumers to share a personal New Year's pledge for the chance to win one of ten $500 Dick's Sporting Goods gift cards. Rather than asking participants to [...]
To celebrate the launch of its MAHLE Original gasket brand, MAHLE created a purchase-based B2B promotion for automotive repair shop owners and employees. Customers who purchased qualifying MAHLE products could enter by submitting their purchase information for a chance to win a custom-built MAHLE Ford Mustang from Richard Petty's [...]
To introduce its new line of American Kennel Club Select pet products, Big Lots launched the #CutestCanine Contest, inviting dog owners to submit photos or videos of their pets for a chance to win. Consumers could enter by uploading content through the campaign website, Facebook, or by posting on [...]
Award season is one of the biggest moments in fashion and entertainment, making it the perfect opportunity for InStyle Magazine to engage its audience. The "Look Like a Red Carpet Star" Sweepstakes invited consumers to enter for the chance to win a celebrity-inspired makeover and luxury New York City [...]
So you’ve taken the time to build a presence on social media, but you are having trouble expanding your social channels? Then a hashtag promotion may be just what the doctor ordered! In addition to being one of the fastest growing types of promotions, hashtag promotions are easy to [...]
If you’ve seen promotions that reward participants who are among the first to complete an action, then you’ve probably seen a Fast Giveaway. Fast Giveaways can be easily identified by the presence of phrases like: “Be one of the first 10 people to comment on this post and you [...]
Everyone has a favorite celebrity. Whether you admire a movie star, an athlete, an influencer, or a musician, we all appreciate a recognizable face. If we are a fan of that person and they are partnering with a company for a sweepstakes or contest – we’ll probably pay attention. [...]