To understand the unique advantages of Instant Win Promotions, let’s first take a look at the process of entry for a traditional, online-entry sweepstakes: A participant enters their name and email address, clicks a submit button, and finds out days (or weeks, or even months) after entering only if [...]
Updated October 2026 Prize, chance and consideration are the three elements used to distinguish a sweepstakes from a lottery. For marketers, understanding these elements helps determine how consumers can enter a promotion and how winners should be selected. A sweepstakes awards prizes based on chance while eliminating consideration. A [...]
Updated November 2025 With so many ways to get your marketing message out to the world, why run a sweepstakes promotion at all? If you’re one of those marketers who has seen an advertisement for a sweepstakes or contest and asked, “What is the sponsor getting from this?”, you [...]
If your primary goal when executing a sweepstakes is to drive sales, you’re in luck: Sweepstakes offer a unique opportunity to incentivize the sale of products and services. However, if you do ask consumers to make a purchase for a chance to win a prize, you must also offer [...]
One of the biggest social media trends of 2017 is the meteoric rise in the popularity of Live Video Broadcasting. With social media leaders, such as Facebook, Twitter, and Instagram, all offering their own live video broadcasting options, what was once considered a fad is sure to be the [...]