ONLINE/MOBILE & GAMES
To promote the new LG G5 Smartphone, LG offered a random-draw sweepstakes and instant win game to consumers. Participants who visited the promotion microsite and played the interactive Friend Factory Game received one instant win game play and one entry into the random draw sweepstakes. Entrants were also given the opportunity to earn bonus random draw sweepstakes entries for sharing the sweepstakes on Facebook or Twitter. Forty-eight Instant Winners won smartphone accessories and one Grand Prize winner received a new LG G5 and an accessories prize pack.