Articles Archive

25 Jul, 2023

B2B Sweepstakes Best Practices

2023-09-15T16:54:37-04:00July 25th, 2023|Articles|

In B2B (business to business) marketing promotions, like sweepstakes and contests, tend to be an uncommon tactic, but when used properly can offer great ways to engage all of your most important audiences (employees, prospects, and customers). This article focuses on the nuances of B2B contests and marketing and [...]

1 Mar, 2023

Enhance Data Collection and Gamify Your Sweepstakes!

2023-03-03T14:30:28-05:00March 1st, 2023|Articles|

Sweepstakes provide a great way to collect data about your current and potential customer base. However, in today’s world, consumers are reluctant to share information for a variety of reasons. Whether they don’t feel they have time, are concerned about privacy, or don’t want to wait for a sweepstakes to [...]

30 Jan, 2023

Use Zero-Party Data (ZPD) to Grow Your People-Based Marketing Strategy

2023-02-10T10:37:34-05:00January 30th, 2023|Articles, Sweepstakes Marketing|

As marketers are shifting their focus away from cookie-based marketing to people-based marketing strategies, many are finding their first-party data (data collected and owned by the company) is lacking not only in scale but also in detail about your customer (and prospects) interests and needs. Challenges in Expanding Your [...]

18 May, 2021

Most Popular Promotion Types

2022-07-25T11:14:54-04:00May 18th, 2021|Articles|

Once you’ve made the decision to run a giveaway, or sweepstakes, there are endless ideas and endless possibilities on executing it. Do you partner up with an influencer, or will running a photo contest get you the most engagement? You might spin your wheels considering ALL the options, so [...]

3 May, 2021

7 Strategies to Get People to Participate in a Giveaway

2022-07-25T10:31:31-04:00May 3rd, 2021|Articles|

The ultimate success of your giveaway or sweepstakes is getting people to participate. It’s not enough to throw a post up on social media and hope people respond. Strategy from the ease of entry for your audience, to length of duration, platforms and channels for marketing, and the prize [...]

5 Apr, 2021

TikTok Promotion Guidelines

2023-04-24T15:24:01-04:00April 5th, 2021|Articles|

TikTok Sweepstakes & Promotions You might be thinking it’s time to see what TikTok can do for your brand. Among the social platforms, it’s one of the newest but one of the biggest with more than 2.6 billion downloads. We know increasing your brand engagement is king, which makes [...]

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