Which digital promotion trends should shape your 2027 marketing plan? Give consumers more to enjoy: games that invite return visits, packaging that opens a digital experience and contests that put customers’ creativity on display. Several priorities continue from 2026, including first-party data collection, instant win games and simple entry. [...]
September marks a transition for marketers. Plans are moving into execution, and the year’s biggest stretch of shopping activity is still ahead. It’s a strong time to put digital promotions to work this fall. Shopping creates opportunities to build on purchase activity, micro-occasions give brands more moments to activate, [...]
Alcohol sweepstakes require more than the standard legal review behind a consumer promotion. Alcohol sweepstakes compliance can involve both the laws governing chance-based promotions and the federal and state alcohol regulations that apply to beer, wine and spirits brands. Beer, wine and spirits brands operate in a regulated industry, [...]
Q4 is the peak period for consumer spending. How can your brand build more from that activity than the purchase alone? Football season, Halloween, Black Friday, Cyber Monday, and the holidays each bring different consumer behaviors, interests, and reasons to engage. That creates opportunities to use Q4 promotions to [...]
Halloween may fall on October 31, but its marketing value can extend well beyond the end of the month. According to the National Retail Federation, in 2025 49% of consumers began shopping for Halloween before October. Its arrival just before Black Friday, Cyber Monday and the holiday shopping season, [...]
The Strategy of Sweepstakes A sweepstakes isn't a marketing objective. It's a marketing tool. And like any marketing tool, its value depends on how it's used. The same sweepstakes can support a product launch, grow an audience, reward loyal customers, generate user-generated content, or strengthen a seasonal campaign. Understanding [...]
As brands finalize their Black Friday marketing strategies, one trend continues to shape the holiday shopping season: Black Friday is no longer defined by a single day of shopping. It has evolved into a multi-week promotional period, with retailers launching Black Friday promotions weeks before Thanksgiving to capture early [...]
Growing an audience has become more challenging and more important at the same time. Consumers have more ways to discover brands than ever before, but they also have more choices competing for their attention. As a result, audience growth is no longer just about visibility. It is about creating [...]
There are a lot of reasons brands launch sweepstakes. They may be introducing a new product, building brand awareness, generating first-party data, supporting a retail promotion, rewarding loyal customers, or creating excitement around a seasonal campaign. Sweepstakes remain one of the most effective ways to engage consumers for a [...]
The moment someone wins is emotional. There is surprise, excitement, and the anticipation of receiving something they have been hoping for. What happens next can shape how the experience is remembered. In some cases, the arrival of the prize becomes part of the reward itself. The communication, presentation, and [...]