Once you’ve made the decision to run a giveaway, or sweepstakes, there are endless ideas and endless possibilities on executing it. Do you partner up with an influencer, or will running a photo contest get you the most engagement? You might spin your wheels considering ALL the options, so [...]
The ultimate success of your giveaway or sweepstakes is getting people to participate. It’s not enough to throw a post up on social media and hope people respond. Strategy from the ease of entry for your audience, to length of duration, platforms and channels for marketing, and the prize [...]
It’s no surprise that we are seeing a natural uptick in the use of leveraging an influencer as part of a marketing plan on social media. A survey by CivicScience revealed that 15% of American’s said they’ve bought a product or service because an influencer recommended it. That number [...]
TikTok Sweepstakes & Promotions You might be thinking it’s time to see what TikTok can do for your brand. Among the social platforms, it’s one of the newest but one of the biggest with more than 2.6 billion downloads. We know increasing your brand engagement is king, which makes [...]
At US Sweeps, we believe that running a sweepstakes can be an incredible way to boost awareness, leads, and sales for your business. That said, if you fail to comply with sweepstakes laws and regulations, it can have disastrous consequences for your company. Not only can you potentially damage [...]
Recently, we shared an article on specific Sweepstakes Laws in Northern U.S. States. In this article, we’ll explore specific rules and regulations for all Southern U.S. States. For the purposes of this article, the Southern U.S. States include Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Hawaii, Kentucky, Louisiana, Mississippi, [...]
You’ve decided to run a sweepstakes. Really, how hard can it be? First and foremost, congratulations on making a decision which can help grow awareness for your business, generate new leads, increase loyalty, and boost product sales! While many people think a sweepstakes is as easy as saying, “We’re doing [...]
Although you may or may not be familiar with the general premise of a sweepstakes, it’s important to always be conscious of the specific laws that apply to your state. Often, businesses will be in violation of sweepstakes laws without even realizing it. In this article, we’ll dive into [...]
There is no debate: legal is better than illegal when it comes to sweepstakes. You might think that this is an obvious statement, but it’s actually not that uncommon to run an illegal sweepstakes. Typically, this is not because companies have any desire to ‘scam’ customers, but because many companies [...]
You’ve seen it time and time again: your competitors filling their social media feeds with contests. ...Are they onto something? Survey says: Absolutely. A few statistics from Outgrow.co to convince you that running a contest is positively a great idea for your business: Businesses get an average 17,500 new [...]