Looking to sharpen your sweepstakes expertise? Want to learn a few tiny—and easily overlooked—ideas that can reduce your corporate risk? Before you roll out your sweepstakes, there are four little decisions you’ll need to make that can have a big impact on your campaign. This article will help marketers [...]
Confused about the different options for online sweepstakes and contests platforms? Wondering if a DIY app or a custom-built microsite platform is best for your online sweepstakes and promotions campaign? This article will tell you the differences between DIY app platforms and outsourcing a custom- built microsite for online [...]
Understanding customers is the key to providing good service and achieving business goals. Consumer behavior in the digital age is constantly changing and as a business owner, you need to make sure that you know what their priorities and pain points are. There’s a lot of techniques to know [...]
2020 is a challenging year for business. The rapid spread of the coronavirus disease (also known as COVID-19) has a growing impact on the global economy and it has forced some businesses to halt their operations. In just a few months, the pandemic has brought changes in consumers’ behavior. [...]
Are you having trouble keeping your social media audience engaged? Struggling to attract new followers? Then a sweepstakes or contest may be just what the doctor ordered! You’ve taken the time to build a presence on social media, and that’s a great achievement. But maybe your social media strategies [...]
In light of the recent pandemic, businesses are facing a substantial uphill battle against a collapsing economy. Most consumers have turned away from purchasing at brick and mortar establishments in favor of online shopping. At the moment, people are focused on investing their limited funds primarily in essential items [...]
Thinking about hiring a sweepstakes management company for the first time? As a digital marketer, maybe you want to increase your followers. Or perhaps you want to increase your leads for your email database. Either way, the world of sweepstakes, contests, and promotions is riddled with legal regulations—regulations you [...]