To celebrate the launch of the MAHLE Original® gasket brand, MAHLE launched a B2B sweepstakes offering owners and employees of automotive repair companies the chance to win thousands of prizes, including a custom-built, twin-turbocharged MAHLE Ford Mustang from legendary NASCAR driver, Richard Petty’s, garage. Participants entered by filling out an online form with their contact information, and a product number from a qualifying MAHLE purchase. Completing the online form granted one entry into a Random Drawing for a chance to win a trip to Las Vegas. After submitting the form, entrants were also given the chance to play a slot machine game where additional branded prizes were awarded instantly. A no purchase necessary alternative method of entry (AMOE) was also offered.