Award season is one of the biggest moments in fashion and entertainment, making it the perfect opportunity for InStyle Magazine to engage its audience. The “Look Like a Red Carpet Star” Sweepstakes invited consumers to enter for the chance to win a celebrity-inspired makeover and luxury New York City experience.
Participants entered through a dedicated sweepstakes experience, with optional social sharing helping extend the campaign’s reach. At the conclusion of the promotion, one Grand Prize winner received a trip to New York City, hotel accommodations at the Viceroy Hotel, a makeover with an InStyle editor and A-list makeup artist, Sugarlash PRO lash extensions, and a $1,000 Saks Fifth Avenue gift card. A runner-up also received a $250 Tablet Hotels credit and H20+ Beauty skincare products.
Why It Worked
The campaign paired a timely seasonal theme with a prize package that perfectly reflected the InStyle brand. Rather than offering a generic giveaway, every prize element reinforced the promise of looking and feeling like a red-carpet star. By aligning the prize experience with the aspirations of its fashion and beauty audience, InStyle created a sweepstakes that felt authentic, engaging, and true to the brand.
