ONLINE/MOBILE & GAMES
As part of its “Food Lion Feeds” campaign, Food Lion offered a sweepstakes to shoppers. Shoppers who purchased five participating items at Food Lion during the sweepstakes period, received a game code and a web address on their receipt. Shoppers could then visit the sweepstakes microsite, provide their unique game code, play the interactive basketball game and enter for a chance to win one of twenty-one daily prizes consisting of groceries for a year. In addition, Food Lion donated five meals to Feeding America® for every purchase of five participating items, up to $300,000. Participants could also enter without purchase by requesting a code online.