Looking to sharpen your sweepstakes expertise? Want to learn a few tiny—and easily overlooked—ideas that can reduce your corporate risk? Before you roll out your sweepstakes, there are four little decisions you’ll need to make that can have a big impact on your campaign. This article will help marketers [...]
Confused about the different options for online sweepstakes and contests platforms? Wondering if a DIY app or a custom-built microsite platform is best for your online sweepstakes and promotions campaign? This article will tell you the differences between DIY app platforms and outsourcing a custom- built microsite for online [...]
Understanding customers is the key to providing good service and achieving business goals. Consumer behavior in the digital age is constantly changing and as a business owner, you need to make sure that you know what their priorities and pain points are. There’s a lot of techniques to know [...]
2020 is a challenging year for business. The rapid spread of the coronavirus disease (also known as COVID-19) has a growing impact on the global economy and it has forced some businesses to halt their operations. In just a few months, the pandemic has brought changes in consumers’ behavior. [...]
So you’ve taken the time to build a presence on social media, but you are having trouble expanding your social channels? Then a hashtag promotion may be just what the doctor ordered! In addition to being one of the fastest growing types of promotions, hashtag promotions are easy to run, [...]
Everyone has a favorite celebrity. Whether you admire a movie star, an athlete, an influencer, or a musician, we all appreciate a recognizable face. If we are a fan of that person and they are partnering with a company for a sweepstakes or contest – we’ll probably pay attention. This [...]
To understand the unique advantages of Instant Win Promotions, let’s first take a look at the process of entry for a traditional, online-entry sweepstakes: A participant enters their name and email address, clicks a submit button, and finds out days (or weeks, or even months) after entering only if they [...]
With so many ways to get your marketing message out to the world, why should you ever decide to execute a sweepstakes? If you’re one of those marketers who has seen an advertisement for a sweepstakes or contest and said to yourself, “What is the sponsor getting from this?” – [...]