From Our Blog
Sweepstakes vs Contest: What’s the Legal Difference?
A simple concept separates a sweepstakes from a contest: sweepstakes rely on random chance to determine winners, while contests rely on skill-based judging criteria. [...]
Rules of Engagement: The Shift Toward Interactive Loyalty
Loyalty programs are becoming more competitive. Consumers now participate in more loyalty and rewards programs than ever before, while brands compete for increasingly fragmented [...]












