From Our Blog
Rules of Engagement: Sustained Engagement Beyond Entry
Promotional campaigns are increasingly being designed to sustain engagement beyond the initial interaction. Instead of relying entirely on a single participation moment, campaigns now [...]
Sweepstakes vs Contest: What’s the Legal Difference?
A simple concept separates a sweepstakes from a contest: sweepstakes rely on random chance to determine winners, while contests rely on skill-based judging criteria. [...]












