To celebrate its April issue, InStyle Magazine launched the “Pin Your Spring Colors” Sweepstakes, inviting readers to create a Pinterest board showcasing the spring color combinations that inspired their personal style. Participants shared their Pinterest board URL and completed an entry form for the chance to win a curated collection of fashion and beauty products.
The colorful prize package featured products from brands including New Balance, LK Bennett, Timberland, B-Low The Belt, Deborah Lippmann, and Maybelline, reinforcing the campaign’s focus on seasonal style inspiration.
Why It Worked
The promotion invited consumers to express their personal style rather than simply enter a sweepstakes. Creating and sharing Pinterest boards generated authentic user-generated content while encouraging meaningful engagement with InStyle’s seasonal fashion and beauty trends. The curated prize package reflected the same audience interests and spring-inspired style featured throughout the campaign, creating a natural connection between participation and reward.
