You’ve decided to run a sweepstakes. Really, how hard can it be?First and foremost, congratulations on making a decision which can help grow awareness for your business, generate new leads, increase loyalty, and boost product sales!While many people think a sweepstakes is as easy as saying, “We’re doing a giveaway!” [...]
Stockings hung with care on the fireplace mantel… Gingerbread towels added to your kitchen decor.... Holiday trimmings added right down to Christmas pillows… The holiday season has a lot of unforeseen expenses. That’s why so many people during this time of year are open to opportunities to offset some [...]
Although you may or may not be familiar with the general premise of a sweepstakes, it’s important to always be conscious of the specific laws that apply to your state. Often, businesses will be in violation of sweepstakes laws without even realizing it. In this article, we’ll dive into [...]
There is no debate: legal is better than illegal when it comes to sweepstakes. You might think that this is an obvious statement, but it’s actually not that uncommon to run an illegal sweepstakes. Typically, this is not because companies have any desire to ‘scam’ customers, but because many [...]
You’ve seen it time and time again: your competitors filling their social media feeds with contests. ...Are they onto something? Survey says: Absolutely. A few statistics from Outgrow.co to convince you that running a contest is positively a great idea for your business: Businesses get an average 17,500 new [...]
Did you know that, according to Outgrow.co, 34% of new customers are acquired through contests? Running a contest is a great way to generate brand awareness, attract new leads, and clearly demonstrate the value of your business. So, what is the best way to run a social media contest [...]
Looking to sharpen your sweepstakes expertise? Want to learn a few tiny—and easily overlooked—ideas that can reduce your corporate risk? Before you roll out your sweepstakes, there are four little decisions you’ll need to make that can have a big impact on your campaign. This article will help marketers [...]
Confused about the different options for online sweepstakes and contests platforms? Wondering if a DIY app or a custom-built microsite platform is best for your online sweepstakes and promotions campaign? This article will tell you the differences between DIY app platforms and outsourcing a custom- built microsite for online sweepstakes. [...]
Understanding customers is the key to providing good service and achieving business goals. Consumer behavior in the digital age is constantly changing and as a business owner, you need to make sure that you know what their priorities and pain points are. There’s a lot of techniques to know [...]
2020 is a challenging year for business. The rapid spread of the coronavirus disease (also known as COVID-19) has a growing impact on the global economy and it has forced some businesses to halt their operations. In just a few months, the pandemic has brought changes in consumers’ behavior. [...]