Are you having trouble keeping your social media audience engaged? Struggling to attract new followers? Then a sweepstakes or contest may be just what the doctor ordered! You’ve taken the time to build a presence on social media, and that’s a great achievement. But maybe your social media strategies are lacking [...]
Updated November 2025 You know about the benefits of running a sweepstakes or contest. But there’s a lot of confusion in the marketing world about federal and state regulations, IRS reporting requirements, social media policies, and all the other requirements needed to run a successful campaign. Because of this confusion, [...]
In light of the recent pandemic, businesses are facing a substantial uphill battle against a collapsing economy. Most consumers have turned away from purchasing at brick and mortar establishments in favor of online shopping. At the moment, people are focused on investing their limited funds primarily in essential items [...]
Businessman holding two blank white puzzle pieces in his hands Thinking about hiring a sweepstakes management company for the first time? As a digital marketer, maybe you want to increase your followers. Or perhaps you want to increase your leads for your email database. Either way, the [...]
So you’ve taken the time to build a presence on social media, but you are having trouble expanding your social channels? Then a hashtag promotion may be just what the doctor ordered! In addition to being one of the fastest growing types of promotions, hashtag promotions are easy to [...]
If you’ve seen promotions that reward participants who are among the first to complete an action, then you’ve probably seen a Fast Giveaway. Fast Giveaways can be easily identified by the presence of phrases like: “Be one of the first 10 people to comment on this post and you [...]
Everyone has a favorite celebrity. Whether you admire a movie star, an athlete, an influencer, or a musician, we all appreciate a recognizable face. If we are a fan of that person and they are partnering with a company for a sweepstakes or contest – we’ll probably pay attention. [...]
To understand the unique advantages of Instant Win Promotions, let’s first take a look at the process of entry for a traditional, online-entry sweepstakes: A participant enters their name and email address, clicks a submit button, and finds out days (or weeks, or even months) after entering only if [...]
Updated November 2025 Sweepstakes are powerful for acquisition and engagement, but they sit at the intersection of sweepstakes law and marketing. The 3 elements that determine whether your promotion is compliant or an illegal lottery are prize, chance, and consideration – often referred to together as sweepstakes prize, chance, [...]
Updated November 2025 With so many ways to get your marketing message out to the world, why run a sweepstakes promotion at all? If you’re one of those marketers who has seen an advertisement for a sweepstakes or contest and asked, “What is the sponsor getting from this?”, you [...]