In B2B (business to business) marketing promotions, like sweepstakes and contests, tend to be an uncommon tactic, but when used properly can offer great ways to engage all of your most important audiences (employees, prospects, and customers). This article focuses on the nuances of B2B contests and marketing and [...]
Follow, like, and comment sweepstakes are an effective way to increase engagement on social media and attract new followers. These types of social media sweepstakes require participants to complete a series of actions in order to enter. Typically, participants must follow the account hosting the sweepstakes, like the post, and [...]
Sweepstakes provide a great way to collect data about your current and potential customer base. However, in today’s world, consumers are reluctant to share information for a variety of reasons. Whether they don’t feel they have time, are concerned about privacy, or don’t want to wait for a sweepstakes to [...]
As marketers are shifting their focus away from cookie-based marketing to people-based marketing strategies, many are finding their first-party data (data collected and owned by the company) is lacking not only in scale but also in detail about your customer (and prospects) interests and needs. Challenges in Expanding Your [...]
Once you’ve made the decision to run a giveaway, or sweepstakes, there are endless ideas and endless possibilities on executing it. Do you partner up with an influencer, or will running a photo contest get you the most engagement? You might spin your wheels considering ALL the options, so [...]
The ultimate success of your giveaway or sweepstakes is getting people to participate. It’s not enough to throw a post up on social media and hope people respond. Strategy from the ease of entry for your audience, to length of duration, platforms and channels for marketing, and the prize [...]
It’s no surprise that we are seeing a natural uptick in the use of leveraging an influencer as part of a marketing plan on social media. A survey by CivicScience revealed that 15% of American’s said they’ve bought a product or service because an influencer recommended it. That number [...]
TikTok Sweepstakes & Promotions You might be thinking it’s time to see what TikTok can do for your brand. Among the social platforms, it’s one of the newest but one of the biggest with more than 2.6 billion downloads. We know increasing your brand engagement is king, which makes [...]
At US Sweeps, we believe that running a sweepstakes can be an incredible way to boost awareness, leads, and sales for your business. That said, if you fail to comply with sweepstakes laws and regulations, it can have disastrous consequences for your company. Not only can you potentially damage [...]
Recently, we shared an article on specific Sweepstakes Laws in Northern U.S. States. In this article, we’ll explore specific rules and regulations for all Southern U.S. States. For the purposes of this article, the Southern U.S. States include Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Hawaii, Kentucky, Louisiana, Mississippi, [...]