ONLINE/MOBILE & SOCIAL To promote its new line of American Kennel Club™ Select products for pets, Big Lots offered a photo and video skill contest. Participants entered by providing a photo or video of their dog via online and mobile entry site, Facebook App entry site or by posting [...]
ONLINE/MOBILE With award season underway, InStyle Magazine launched a timely online/mobile sweepstakes offering one (1) lucky winner a chance to “Look Like a Red-Carpet Star.” Participants were asked to visit the sweepstakes microsite and complete an entry form for their chance to win. Once entered, participants were given the [...]
So you’ve taken the time to build a presence on social media, but you are having trouble expanding your social channels? Then a hashtag promotion may be just what the doctor ordered! In addition to being one of the fastest growing types of promotions, hashtag promotions are easy to [...]
If you’ve seen promotions that reward participants who are among the first to complete an action, then you’ve probably seen a Fast Giveaway. Fast Giveaways can be easily identified by the presence of phrases like: “Be one of the first 10 people to comment on this post and you [...]
Everyone has a favorite celebrity. Whether you admire a movie star, an athlete, an influencer, or a musician, we all appreciate a recognizable face. If we are a fan of that person and they are partnering with a company for a sweepstakes or contest – we’ll probably pay attention. [...]
To understand the unique advantages of Instant Win Promotions, let’s first take a look at the process of entry for a traditional, online-entry sweepstakes: A participant enters their name and email address, clicks a submit button, and finds out days (or weeks, or even months) after entering only if [...]
Sponsoring a sweepstakes or contest can provide a long list of unique benefits for any business, but if you are diving in for the first time, it is important to become familiar the concepts of “prize,” “chance,” and “consideration” to differentiate between the types of prize promotions and to understand [...]
With so many ways to get your marketing message out to the world, why should you ever decide to execute a sweepstakes? If you’re one of those marketers who has seen an advertisement for a sweepstakes or contest and said to yourself, “What is the sponsor getting from this?” [...]
If your primary goal when executing a sweepstakes is to drive sales, you’re in luck: Sweepstakes offer a unique opportunity to incentivize the sale of products and services. However, if you do ask consumers to make a purchase for a chance to win a prize, you must also offer [...]
One of the biggest social media trends of 2017 is the meteoric rise in the popularity of Live Video Broadcasting. With social media leaders, such as Facebook, Twitter, and Instagram, all offering their own live video broadcasting options, what was once considered a fad is sure to be the next [...]