ONLINE/MOBILE & GAMES To promote the new LG G5 Smartphone, LG offered a random-draw sweepstakes and instant win game to consumers. Participants who visited the promotion microsite and played the interactive Friend Factory Game received one instant win game play and one entry into the random draw sweepstakes. Entrants [...]
SOCIAL InStyle Magazine’s April 2016 issue invited readers to create a Pinterest Board called “My Spring Colors” and pin images that shows the spring color pairing that inspires them. Participants who visited a sweepstakes microsite and shared their Pinterest Board URL and completed an entry form were entered for [...]
ONLINE/MOBILE & GAMES As part of its “Food Lion Feeds” campaign, Food Lion offered a sweepstakes to shoppers. Shoppers who purchased five participating items at Food Lion during the sweepstakes period, received a game code and a web address on their receipt. Shoppers could then visit the sweepstakes microsite, [...]
ONLINE/MOBILE As part of its “Start Your New Year Off Right” Campaign, Dick’s Sporting Goods offered a sweepstakes to its customers. Participants visited the sweepstakes microsite, completed an entry form, including their New Year’s Pledge for the chance to win one of ten $500 Dick’s Sporting Goods Gift Cards. [...]
ONLINE/INSTANT WIN/B2B To celebrate the launch of the MAHLE Original® gasket brand, MAHLE launched a B2B sweepstakes offering owners and employees of automotive repair companies the chance to win thousands of prizes, including a custom-built, twin-turbocharged MAHLE Ford Mustang from legendary NASCAR driver, Richard Petty’s, garage. Participants entered by [...]
ONLINE/MOBILE & SOCIAL To promote its new line of American Kennel Club™ Select products for pets, Big Lots offered a photo and video skill contest. Participants entered by providing a photo or video of their dog via online and mobile entry site, Facebook App entry site or by posting [...]
ONLINE/MOBILE With award season underway, InStyle Magazine launched a timely online/mobile sweepstakes offering one (1) lucky winner a chance to “Look Like a Red-Carpet Star.” Participants were asked to visit the sweepstakes microsite and complete an entry form for their chance to win. Once entered, participants were given the [...]
So you’ve taken the time to build a presence on social media, but you are having trouble expanding your social channels? Then a hashtag promotion may be just what the doctor ordered!In addition to being one of the fastest growing types of promotions, hashtag promotions are easy to run, are [...]
If you’ve seen promotions that reward participants who are among the first to complete an action, then you’ve probably seen a Fast Giveaway. Fast Giveaways can be easily identified by the presence of phrases like: “Be one of the first 10 people to comment on this post and you could [...]
Everyone has a favorite celebrity. Whether you admire a movie star, an athlete, an influencer, or a musician, we all appreciate a recognizable face. If we are a fan of that person and they are partnering with a company for a sweepstakes or contest – we’ll probably pay attention.This is [...]