SOCIAL InStyle Magazine’s April 2016 issue invited readers to create a Pinterest Board called “My Spring Colors” and pin images that shows the spring color pairing that inspires them. Participants who visited a sweepstakes microsite and shared their Pinterest Board URL and completed an entry form were entered for [...]
ONLINE/MOBILE & GAMES As part of its “Food Lion Feeds” campaign, Food Lion offered a sweepstakes to shoppers. Shoppers who purchased five participating items at Food Lion during the sweepstakes period, received a game code and a web address on their receipt. Shoppers could then visit the sweepstakes microsite, [...]
ONLINE/MOBILE As part of its “Start Your New Year Off Right” Campaign, Dick’s Sporting Goods offered a sweepstakes to its customers. Participants visited the sweepstakes microsite, completed an entry form, including their New Year’s Pledge for the chance to win one of ten $500 Dick’s Sporting Goods Gift Cards. [...]
ONLINE/INSTANT WIN/B2B To celebrate the launch of the MAHLE Original® gasket brand, MAHLE launched a B2B sweepstakes offering owners and employees of automotive repair companies the chance to win thousands of prizes, including a custom-built, twin-turbocharged MAHLE Ford Mustang from legendary NASCAR driver, Richard Petty’s, garage. Participants entered by [...]
ONLINE/MOBILE & SOCIAL To promote its new line of American Kennel Club™ Select products for pets, Big Lots offered a photo and video skill contest. Participants entered by providing a photo or video of their dog via online and mobile entry site, Facebook App entry site or by posting [...]
ONLINE/MOBILE With award season underway, InStyle Magazine launched a timely online/mobile sweepstakes offering one (1) lucky winner a chance to “Look Like a Red-Carpet Star.” Participants were asked to visit the sweepstakes microsite and complete an entry form for their chance to win. Once entered, participants were given the [...]
So you’ve taken the time to build a presence on social media, but you are having trouble expanding your social channels? Then a hashtag promotion may be just what the doctor ordered! In addition to being one of the fastest growing types of promotions, hashtag promotions are easy to run, [...]
If you’ve seen promotions that reward participants who are among the first to complete an action, then you’ve probably seen a Fast Giveaway. Fast Giveaways can be easily identified by the presence of phrases like: “Be one of the first 10 people to comment on this post and you could [...]
Everyone has a favorite celebrity. Whether you admire a movie star, an athlete, an influencer, or a musician, we all appreciate a recognizable face. If we are a fan of that person and they are partnering with a company for a sweepstakes or contest – we’ll probably pay attention. This [...]
To understand the unique advantages of Instant Win Promotions, let’s first take a look at the process of entry for a traditional, online-entry sweepstakes: A participant enters their name and email address, clicks a submit button, and finds out days (or weeks, or even months) after entering only if they [...]