ONLINE/MOBILE & GAMES As part of its “Food Lion Feeds” campaign, Food Lion offered a sweepstakes to shoppers. Shoppers who purchased five participating items at Food Lion during the sweepstakes period, received a game code and a web address on their receipt. Shoppers could then visit the sweepstakes microsite, [...]
ONLINE/MOBILE As part of its “Start Your New Year Off Right” Campaign, Dick’s Sporting Goods offered a sweepstakes to its customers. Participants visited the sweepstakes microsite, completed an entry form, including their New Year’s Pledge for the chance to win one of ten $500 Dick’s Sporting Goods Gift Cards. [...]
ONLINE/INSTANT WIN/B2B To celebrate the launch of the MAHLE Original® gasket brand, MAHLE launched a B2B sweepstakes offering owners and employees of automotive repair companies the chance to win thousands of prizes, including a custom-built, twin-turbocharged MAHLE Ford Mustang from legendary NASCAR driver, Richard Petty’s, garage. Participants entered by [...]
ONLINE/MOBILE & SOCIAL To promote its new line of American Kennel Club™ Select products for pets, Big Lots offered a photo and video skill contest. Participants entered by providing a photo or video of their dog via online and mobile entry site, Facebook App entry site or by posting [...]
ONLINE/MOBILE With award season underway, InStyle Magazine launched a timely online/mobile sweepstakes offering one (1) lucky winner a chance to “Look Like a Red-Carpet Star.” Participants were asked to visit the sweepstakes microsite and complete an entry form for their chance to win. Once entered, participants were given the [...]
So you’ve taken the time to build a presence on social media, but you are having trouble expanding your social channels? Then a hashtag promotion may be just what the doctor ordered! In addition to being one of the fastest growing types of promotions, hashtag promotions are easy to run, [...]
If you’ve seen promotions that reward participants who are among the first to complete an action, then you’ve probably seen a Fast Giveaway. Fast Giveaways can be easily identified by the presence of phrases like: “Be one of the first 10 people to comment on this post and you could [...]
Everyone has a favorite celebrity. Whether you admire a movie star, an athlete, an influencer, or a musician, we all appreciate a recognizable face. If we are a fan of that person and they are partnering with a company for a sweepstakes or contest – we’ll probably pay attention. This [...]
To understand the unique advantages of Instant Win Promotions, let’s first take a look at the process of entry for a traditional, online-entry sweepstakes: A participant enters their name and email address, clicks a submit button, and finds out days (or weeks, or even months) after entering only if they [...]
Sponsoring a sweepstakes or contest can provide a long list of unique benefits for any business, but if you are diving in for the first time, it is important to become familiar the concepts of “prize,” “chance,” and “consideration” to differentiate between the types of prize promotions and to understand the [...]