Lead Gen ads can be a great way to leverage the power of social platforms to efficiently build your prospect base. One of the core reasons for running a sweepstakes is that it is a powerful tool for building your overall prospect list. Why not combine these two tactics? [...]
In B2B (business to business) marketing promotions, like sweepstakes and contests, tend to be an uncommon tactic, but when used properly can offer great ways to engage all of your most important audiences (employees, prospects, and customers). This article focuses on the nuances of B2B contests and marketing and [...]
Follow, like, and comment sweepstakes are an effective way to increase engagement on social media and attract new followers. These types of social media sweepstakes require participants to complete a series of actions in order to enter. Typically, participants must follow the account hosting the sweepstakes, like the post, and [...]
Sweepstakes provide a great way to collect data about your current and potential customer base. However, in today’s world, consumers are reluctant to share information for a variety of reasons. Whether they don’t feel they have time, are concerned about privacy, or don’t want to wait for a sweepstakes to [...]
As marketers are shifting their focus away from cookie-based marketing to people-based marketing strategies, many are finding their first-party data (data collected and owned by the company) is lacking not only in scale but also in detail about your customer (and prospects) interests and needs. Challenges in Expanding Your [...]
ONLINE/MOBILE & GAMES & OFFLINE Participants who visited an HH Gregg retail store during the sweepstakes, were given a scratch off game piece. Each scratch off game piece revealed a unique game code. Participants were then instructed to visit the sweepstakes microsite, submit their game code and complete an [...]
SOCIAL Crest partnered with Target to offer a sweepstakes to social followers. Participants were asked to snap a photo of themselves smiling with a loved one and post it to Instagram or Twitter with the hashtags #CrestWhitestrips and #TargetSweepstakes. One lucky winner received $4,500 and five boxes of Crest [...]
ONLINE/MOBILE BOSE announced the sweepstakes in Sports Illustrated, inviting readers to enter for a chance to win trip to the Super Bowl and weekly prizes. Participants could enter by texting “BOSE” to the designated short code or by visiting the sweepstakes microsite and completing an entry form. Grand Prize [...]
MOBILE/SMS/TEXT To promote its Beringer, Chateau St. Jean and Penfolds wine brands, Treasury Wine Estates offered consumers 21 and older the chance to win $5,000 towards their own in-home wine cellar. Participants could enter by texting the keyword “CELLAR” to the designated shortcode. Participants could also enter by mail. [...]
OFFLINE In celebration of its Card Member Appreciation Month, LOFT offered a sweepstakes to LOFT and Ann Taylor Credit Card Members who used their card in the month of October. Card Members received one entry for each purchase transaction using their card. Participants could also enter without purchase by [...]