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So far accountabledigital has created 26 blog entries.
1 Mar, 2023

Enhance Data Collection and Gamify Your Sweepstakes!

2023-03-03T14:30:28-05:00March 1st, 2023|Articles|

Sweepstakes provide a great way to collect data about your current and potential customer base. However, in today’s world, consumers are reluctant to share information for a variety of reasons. Whether they don’t feel they have time, are concerned about privacy, or don’t want to wait for a sweepstakes to [...]

30 Jan, 2023

Use Zero-Party Data (ZPD) to Grow Your People-Based Marketing Strategy

2023-02-10T10:37:34-05:00January 30th, 2023|Articles, Sweepstakes Marketing|

As marketers are shifting their focus away from cookie-based marketing to people-based marketing strategies, many are finding their first-party data (data collected and owned by the company) is lacking not only in scale but also in detail about your customer (and prospects) interests and needs. Challenges in Expanding Your [...]

19 Dec, 2019

LG Play for Keeps Scratch N’ Score Promotion

2020-03-19T10:23:48-04:00December 19th, 2019|Case Study|

ONLINE/MOBILE & GAMES & OFFLINE Participants who visited an HH Gregg retail store during the sweepstakes, were given a scratch off game piece. Each scratch off game piece revealed a unique game code. Participants were then instructed to visit the sweepstakes microsite, submit their game code and complete an [...]

19 Dec, 2019

The Crest Whitestrips Smile Together Sweepstakes

2020-03-19T10:32:17-04:00December 19th, 2019|Case Study|

SOCIAL Crest partnered with Target to offer a sweepstakes to social followers. Participants were asked to snap a photo of themselves smiling with a loved one and post it to Instagram or Twitter with the hashtags #CrestWhitestrips and #TargetSweepstakes. One lucky winner received $4,500 and five boxes of Crest [...]

19 Dec, 2019

The BOSE Super Bowl XLVIII Giveaway

2020-03-19T10:31:11-04:00December 19th, 2019|Case Study|

ONLINE/MOBILE BOSE announced the sweepstakes in Sports Illustrated, inviting readers to enter for a chance to win trip to the Super Bowl and weekly prizes. Participants could enter by texting “BOSE” to the designated short code or by visiting the sweepstakes microsite and completing an entry form. Grand Prize [...]

19 Dec, 2019

The Ultimate In-Home Wine Cellar Sweepstakes

2020-03-19T10:34:50-04:00December 19th, 2019|Case Study|

MOBILE/SMS/TEXT To promote its Beringer, Chateau St. Jean and Penfolds wine brands, Treasury Wine Estates offered consumers 21 and older the chance to win $5,000 towards their own in-home wine cellar. Participants could enter by texting the keyword “CELLAR” to the designated shortcode. Participants could also enter by mail. [...]

19 Dec, 2019

Stein Mart Mother’s Day Sweepstakes

2020-03-19T10:30:18-04:00December 19th, 2019|Case Study|

OFFLINE To promote Mother’s Day shopping, Stein Mart invited customers to visit their local Stein Mart to enter for a chance to win a trip for two to New York Fashion Week. Plus, fifty runner up winners received a $200 Stein Mart Gift Card. Participants could enter by visiting [...]

19 Dec, 2019

Revlon #LOVETEST Sweepstakes

2020-03-19T10:29:52-04:00December 19th, 2019|Case Study|

SOCIAL Revlon asked its social followers to take the #LOVETEST by customizing their own beauty ritual each week and to share their results on Instagram and Twitter using the hashtags #LOVETEST and #Sweepstakes and tagging @Revlon. Nine Weekly Winners received a Revlon Beauty Box and one Grand Prize winner [...]

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