The Ultimate In-Home Wine Cellar Sweepstakes
MOBILE/SMS/TEXT To promote its Beringer, Chateau St. Jean and Penfolds wine brands, Treasury Wine Estates offered consumers 21 and older the chance to win $5,000 towards their own in-home wine cellar. Participants could enter by texting the keyword “CELLAR” to the designated shortcode. Participants could also enter by mail. [...]