BOSE announced the sweepstakes in Sports Illustrated, inviting readers to enter for a chance to win trip to the Super Bowl and weekly prizes. Participants could enter by texting “BOSE” to the designated short code or by visiting the sweepstakes microsite and completing an entry form. Grand Prize winner received a trip for two to the Super Bowl, a BOSE home theatre system and an Xbox One. In addition, thirteen First Prize winners received a BOSE home theatre system and fifty Second Prize winners received “NFLQB: The Greatest Position in Sports” book.