As marketers are shifting their focus away from cookie-based marketing to people-based marketing strategies, many are finding their first-party data (data collected and owned by the company) is lacking not only in scale but also in detail about your customer (and prospects) interests and needs. Challenges in Expanding Your [...]
Stockings hung with care on the fireplace mantel… Gingerbread towels added to your kitchen decor.... Holiday trimmings added right down to Christmas pillows… The holiday season has a lot of unforeseen expenses. That’s why so many people during this time of year are open to opportunities to offset some [...]
Did you know that, according to Outgrow.co, 34% of new customers are acquired through contests? Running a contest is a great way to generate brand awareness, attract new leads, and clearly demonstrate the value of your business. So, what is the best way to run a social media contest [...]
Looking to sharpen your sweepstakes expertise? Want to learn a few tiny—and easily overlooked—ideas that can reduce your corporate risk? Before you roll out your sweepstakes, there are four little decisions you’ll need to make that can have a big impact on your campaign. This article will help marketers [...]
Confused about the different options for online sweepstakes and contests platforms? Wondering if a DIY app or a custom-built microsite platform is best for your online sweepstakes and promotions campaign? This article will tell you the differences between DIY app platforms and outsourcing a custom- built microsite for online sweepstakes. [...]
Understanding customers is the key to providing good service and achieving business goals. Consumer behavior in the digital age is constantly changing and as a business owner, you need to make sure that you know what their priorities and pain points are. There’s a lot of techniques to know [...]
2020 is a challenging year for business. The rapid spread of the coronavirus disease (also known as COVID-19) has a growing impact on the global economy and it has forced some businesses to halt their operations. In just a few months, the pandemic has brought changes in consumers’ behavior. [...]
So you’ve taken the time to build a presence on social media, but you are having trouble expanding your social channels? Then a hashtag promotion may be just what the doctor ordered! In addition to being one of the fastest growing types of promotions, hashtag promotions are easy to [...]
Everyone has a favorite celebrity. Whether you admire a movie star, an athlete, an influencer, or a musician, we all appreciate a recognizable face. If we are a fan of that person and they are partnering with a company for a sweepstakes or contest – we’ll probably pay attention. [...]
To understand the unique advantages of Instant Win Promotions, let’s first take a look at the process of entry for a traditional, online-entry sweepstakes: A participant enters their name and email address, clicks a submit button, and finds out days (or weeks, or even months) after entering only if [...]