Why “No Purchase Necessary” Defines Sweepstakes Legality Every legitimate sweepstakes begins with the same rule: entry must be free. The phrase “No Purchase Necessary” isn’t just a disclosure - it’s what separates a lawful sweepstakes from an illegal lottery. This requirement ensures equal access and protects both consumers and [...]
Build a 2026 Promotion Strategy That Engages All Year Long Running a successful promotion isn’t about reacting to every opportunity - it’s about being ready for the right ones. A well-structured promotion strategy turns individual campaigns into a year-round engagement system that delivers measurable ROI. When you plan ahead, [...]
The Case for Planning Ahead Running successful promotions isn’t about reacting to every opportunity - it’s about being ready for the right ones. When you plan in advance, you give each campaign purpose and direction. Every activation has a job to do - whether it’s building awareness, collecting data, [...]
Owning the Seasonal Moment Seasonal promotions matter because they meet customers at the exact moment they’re most ready to engage - and those windows are too valuable to miss. Back-to-school shopping, Halloween, holiday gifting - each comes with built-in intent and attention. When brands show up in those moments [...]
Unwrapping Holiday Engagement The best holiday gifts for marketers don’t come wrapped in paper or tied with bows. They’re the promotions that spark excitement, fuel participation, and keep delivering results long after the season ends. At US Sweepstakes, we’ve pulled together a holiday gift guide packed with sweepstakes, contests, [...]
Why Gamification Wins Where Discounts Fall Flat Black Friday is the busiest shopping day of the year and also the most predictable. Every retailer drops prices. Every brand blasts promotions. And to customers, it can all start to look the same. Gamification breaks that cycle. Instead of leaning on [...]
If You Think Halloween Marketing Isn’t for You—Think Again Halloween is one of the most engaging, high-traffic holidays of the year, with consumers actively searching for themed content, interactive experiences, and seasonal promotions. While retail, food, and entertainment brands may have a natural fit with Halloween marketing, the opportunity [...]
As marketers are shifting their focus away from cookie-based marketing to people-based marketing strategies, many are finding their first-party data (data collected and owned by the company) is lacking not only in scale but also in detail about your customer (and prospects) interests and needs. Challenges in Expanding Your [...]
Stockings hung with care on the fireplace mantel… Gingerbread towels added to your kitchen decor.... Holiday trimmings added right down to Christmas pillows… The holiday season has a lot of unforeseen expenses. That’s why so many people during this time of year are open to opportunities to offset some [...]
Did you know that, according to Outgrow.co, 34% of new customers are acquired through contests? Running a contest is a great way to generate brand awareness, attract new leads, and clearly demonstrate the value of your business. So, what is the best way to run a social media contest [...]
