Although you may or may not be familiar with the general premise of a sweepstakes, it’s important to always be conscious of the specific laws that apply to your state. Often, businesses will be in violation of sweepstakes laws without even realizing it. In this article, we’ll dive into [...]
There is no debate: legal is better than illegal when it comes to sweepstakes. You might think that this is an obvious statement, but it’s actually not that uncommon to run an illegal sweepstakes. Typically, this is not because companies have any desire to ‘scam’ customers, but because many [...]
You know about the benefits of running a sweepstakes or contest. But there’s a lot of confusion in the marketing world about federal and state regulations, laws, IRS reporting, social media guides, and all the other requirements needed to run a successful campaign. Because of this confusion, there’s a natural [...]
Businessman holding two blank white puzzle pieces in his hands Thinking about hiring a sweepstakes management company for the first time? As a digital marketer, maybe you want to increase your followers. Or perhaps you want to increase your leads for your email database. Either way, the [...]
Sponsoring a sweepstakes or contest can provide a long list of unique benefits for any business, but if you are diving in for the first time, it is important to become familiar the concepts of “prize,” “chance,” and “consideration” to differentiate between the types of prize promotions and to understand [...]
If your primary goal when executing a sweepstakes is to drive sales, you’re in luck: Sweepstakes offer a unique opportunity to incentivize the sale of products and services. However, if you do ask consumers to make a purchase for a chance to win a prize, you must also offer [...]