ONLINE/MOBILE & GAMES As part of its “Food Lion Feeds” campaign, Food Lion offered a sweepstakes to shoppers. Shoppers who purchased five participating items at Food Lion during the sweepstakes period, received a game code and a web address on their receipt. Shoppers could then visit the sweepstakes microsite, [...]
ONLINE/MOBILE As part of its “Start Your New Year Off Right” Campaign, Dick’s Sporting Goods offered a sweepstakes to its customers. Participants visited the sweepstakes microsite, completed an entry form, including their New Year’s Pledge for the chance to win one of ten $500 Dick’s Sporting Goods Gift Cards. [...]
ONLINE/INSTANT WIN/B2B To celebrate the launch of the MAHLE Original® gasket brand, MAHLE launched a B2B sweepstakes offering owners and employees of automotive repair companies the chance to win thousands of prizes, including a custom-built, twin-turbocharged MAHLE Ford Mustang from legendary NASCAR driver, Richard Petty’s, garage. Participants entered by [...]
ONLINE/MOBILE & SOCIAL To promote its new line of American Kennel Club™ Select products for pets, Big Lots offered a photo and video skill contest. Participants entered by providing a photo or video of their dog via online and mobile entry site, Facebook App entry site or by posting [...]
ONLINE/MOBILE With award season underway, InStyle Magazine launched a timely online/mobile sweepstakes offering one (1) lucky winner a chance to “Look Like a Red-Carpet Star.” Participants were asked to visit the sweepstakes microsite and complete an entry form for their chance to win. Once entered, participants were given the [...]