There is no debate: legal is better than illegal when it comes to sweepstakes. You might think that this is an obvious statement, but it’s actually not that uncommon to run an illegal sweepstakes. Typically, this is not because companies have any desire to ‘scam’ customers, but because many [...]
You’ve seen it time and time again: your competitors filling their social media feeds with contests. ...Are they onto something? Survey says: Absolutely. A few statistics from Outgrow.co to convince you that running a contest is positively a great idea for your business: Businesses get an average 17,500 new [...]
Did you know that, according to Outgrow.co, 34% of new customers are acquired through contests? Running a contest is a great way to generate brand awareness, attract new leads, and clearly demonstrate the value of your business. So, what is the best way to run a social media contest [...]
Looking to sharpen your sweepstakes expertise? Want to learn a few tiny—and easily overlooked—ideas that can reduce your corporate risk? Before you roll out your sweepstakes, there are four little decisions you’ll need to make that can have a big impact on your campaign. This article will help marketers [...]
Confused about the different options for online sweepstakes and contests platforms? Wondering if a DIY app or a custom-built microsite platform is best for your online sweepstakes and promotions campaign? This article will tell you the differences between DIY app platforms and outsourcing a custom- built microsite for online sweepstakes. [...]
Understanding customers is the key to providing good service and achieving business goals. Consumer behavior in the digital age is constantly changing and as a business owner, you need to make sure that you know what their priorities and pain points are. There’s a lot of techniques to know [...]
2020 is a challenging year for business. The rapid spread of the coronavirus disease (also known as COVID-19) has a growing impact on the global economy and it has forced some businesses to halt their operations. In just a few months, the pandemic has brought changes in consumers’ behavior. [...]
Are you having trouble keeping your social media audience engaged? Struggling to attract new followers? Then a sweepstakes or contest may be just what the doctor ordered! You’ve taken the time to build a presence on social media, and that’s a great achievement. But maybe your social media strategies are lacking [...]
You know about the benefits of running a sweepstakes or contest. But there’s a lot of confusion in the marketing world about federal and state regulations, laws, IRS reporting, social media guides, and all the other requirements needed to run a successful campaign. Because of this confusion, there’s a natural [...]
In light of the recent pandemic, businesses are facing a substantial uphill battle against a collapsing economy. Most consumers have turned away from purchasing at brick and mortar establishments in favor of online shopping. At the moment, people are focused on investing their limited funds primarily in essential items [...]