Which digital promotion trends should shape your 2027 marketing plan? Give consumers more to enjoy: games that invite return visits, packaging that opens a digital experience and contests that put customers’ creativity on display. Several priorities continue from 2026, including first-party data collection, instant win games and simple entry. [...]
As brands finalize their Black Friday marketing strategies, one trend continues to shape the holiday shopping season: Black Friday is no longer defined by a single day of shopping. It has evolved into a multi-week promotional period, with retailers launching Black Friday promotions weeks before Thanksgiving to capture early [...]
Receipt upload promotions connect promotional engagement directly to qualifying purchases. Instead of participating through a standard form alone, users submit receipt information to access a promotion experience tied to real transaction activity. These promotions are commonly used in retail, grocery, beverage, restaurant, and consumer packaged goods campaigns because they [...]