Sponsoring a sweepstakes or contest can provide a long list of unique benefits for any business, but if you are diving in for the first time, it is important to become familiar the concepts of “prize,” “chance,” and “consideration” to differentiate between the types of prize promotions and to understand [...]
With so many ways to get your marketing message out to the world, why should you ever decide to execute a sweepstakes? If you’re one of those marketers who has seen an advertisement for a sweepstakes or contest and said to yourself, “What is the sponsor getting from this?” [...]
If your primary goal when executing a sweepstakes is to drive sales, you’re in luck: Sweepstakes offer a unique opportunity to incentivize the sale of products and services. However, if you do ask consumers to make a purchase for a chance to win a prize, you must also offer [...]
One of the biggest social media trends of 2017 is the meteoric rise in the popularity of Live Video Broadcasting. With social media leaders, such as Facebook, Twitter, and Instagram, all offering their own live video broadcasting options, what was once considered a fad is sure to be the next [...]