In the dynamic landscape of online promotions, ensuring the integrity and fairness of sweepstakes is paramount. At US Sweepstakes & Fulfillment Co., we understand the critical importance of protecting our clients' promotions from malicious activities. That's why our dedicated software engineering team is taking proactive measures to ensure that [...]
Running a successful TikTok giveaway can be a game-changer for brands looking to increase engagement, expand their reach, and build a loyal customer base. At US Sweepstakes & Fulfillment Co., we specialize in creating and managing effective social media promotions, ensuring they run smoothly and achieve the desired results. [...]
Image by Freepik In the ever-evolving landscape of social media, businesses and influencers frequently turn to sweepstakes and giveaways to boost engagement, reach new audiences, and build brand loyalty. While these promotions can be highly effective, it's crucial to understand and adhere to the Federal Trade Commission's [...]
Lead Gen ads can be a great way to leverage the power of social platforms to efficiently build your prospect base. One of the core reasons for running a sweepstakes is that it is a powerful tool for building your overall prospect list. Why not combine these two tactics? [...]
In B2B (business to business) marketing promotions, like sweepstakes and contests, tend to be an uncommon tactic, but when used properly can offer great ways to engage all of your most important audiences (employees, prospects, and customers). This article focuses on the nuances of B2B contests and marketing and [...]
Follow, like, and comment sweepstakes are an effective way to increase engagement on social media and attract new followers. These types of social media sweepstakes require participants to complete a series of actions in order to enter. Typically, participants must follow the account hosting the sweepstakes, like the post, and [...]
Sweepstakes provide a great way to collect data about your current and potential customer base. However, in today’s world, consumers are reluctant to share information for a variety of reasons. Whether they don’t feel they have time, are concerned about privacy, or don’t want to wait for a sweepstakes to [...]
As marketers are shifting their focus away from cookie-based marketing to people-based marketing strategies, many are finding their first-party data (data collected and owned by the company) is lacking not only in scale but also in detail about your customer (and prospects) interests and needs. Challenges in Expanding Your [...]
Once you’ve made the decision to run a giveaway, or sweepstakes, there are endless ideas and endless possibilities on executing it. Do you partner up with an influencer, or will running a photo contest get you the most engagement? You might spin your wheels considering ALL the options, so [...]
The ultimate success of your giveaway or sweepstakes is getting people to participate. It’s not enough to throw a post up on social media and hope people respond. Strategy from the ease of entry for your audience, to length of duration, platforms and channels for marketing, and the prize [...]