Building Momentum for the Year Ahead December is when brands shift from closing out the year to building momentum for the next one. It’s the moment when promotional plans solidify, teams align on strategy, and the foundation is set for the sweepstakes that will drive engagement in the months [...]
A sweepstakes can be one of the most effective levers for engagement and data growth - but only when it’s built on a legally sound foundation. Knowing how to run a legal sweepstakes protects your brand, your participants, and the success of your promotion. The rules aren’t optional, and [...]
Holiday Sweepstakes: Why It’s Not Too Late to Launch Holiday sweepstakes still perform exceptionally well, even late in the season. November and December remain prime months for holiday sweepstakes marketing because consumers are actively searching for deals, discovering new brands, and responding to campaigns that offer clear seasonal value. [...]
Yes - you can still launch a holiday social media sweepstakes. With proper planning, legal review, and professional administration, a short-run campaign can deliver strong engagement and data collection. A sweepstakes agency like US Sweepstakes & Fulfillment ensures your promotion is compliant, efficient, and ready to launch fast. Holiday [...]
Why “No Purchase Necessary” Defines Sweepstakes Legality Every legitimate sweepstakes begins with the same rule: entry must be free. The phrase “No Purchase Necessary” isn’t just a disclosure - it’s what separates a lawful sweepstakes from an illegal lottery. This requirement ensures equal access and protects both consumers and [...]
Building Thanksgiving Promotions With Purpose: From Strategy to Giving Back Thanksgiving is the perfect time for brands to connect with audiences through campaigns that celebrate gratitude, generosity, and community. Between Thanksgiving and Giving Tuesday, campaigns that pair creativity with purpose consistently drive deeper engagement and lasting brand trust. At [...]
Thanksgiving is the perfect time for brands to show gratitude and connect with their audiences in meaningful ways. Between Thanksgiving and Giving Tuesday, consumers are more open to participating in campaigns that celebrate generosity and community. For marketers, it’s the ideal moment to launch sweepstakes and digital promotions that [...]
Build a 2026 Promotion Strategy That Engages All Year Long Running a successful promotion isn’t about reacting to every opportunity - it’s about being ready for the right ones. A well-structured promotion strategy turns individual campaigns into a year-round engagement system that delivers measurable ROI. When you plan ahead, [...]
The Case for Planning Ahead Running successful promotions isn’t about reacting to every opportunity - it’s about being ready for the right ones. When you plan in advance, you give each campaign purpose and direction. Every activation has a job to do - whether it’s building awareness, collecting data, [...]
Owning the Seasonal Moment Seasonal promotions matter because they meet customers at the exact moment they’re most ready to engage - and those windows are too valuable to miss. Back-to-school shopping, Halloween, holiday gifting - each comes with built-in intent and attention. When brands show up in those moments [...]
