Articles Archive

29 Oct, 2025

Building Thanksgiving Promotions With Purpose: From Strategy to Giving Back

2025-10-29T10:45:20-04:00October 29th, 2025|Articles, Holiday Promotions|

Thanksgiving is the perfect time for brands to show gratitude and connect with their audiences in meaningful ways. Between Thanksgiving and Giving Tuesday, consumers are more open to participating in campaigns that celebrate generosity and community. For marketers, it’s the ideal moment to launch sweepstakes and digital promotions that [...]

17 Oct, 2025

Rules of Engagement: Your 2026 Promotion Strategy for Year-Round Engagement and ROI

2025-10-21T15:41:06-04:00October 17th, 2025|Articles, Sweepstakes Marketing|

Build a 2026 Promotion Strategy That Engages All Year Long Running a successful promotion isn’t about reacting to every opportunity - it’s about being ready for the right ones. A well-structured promotion strategy turns individual campaigns into a year-round engagement system that delivers measurable ROI. When you plan ahead, [...]

24 Sep, 2025

Favorite Things: A Marketer’s Holiday Promotion Gift Guide

2025-09-24T14:25:12-04:00September 24th, 2025|Articles, Sweepstakes Marketing|

Unwrapping Holiday Engagement The best holiday gifts for marketers don’t come wrapped in paper or tied with bows. They’re the promotions that spark excitement, fuel participation, and keep delivering results long after the season ends. At US Sweepstakes, we’ve pulled together a holiday gift guide packed with sweepstakes, contests, [...]

18 Sep, 2025

Introducing Rules of Engagement: The US Sweepstakes Newsletter

2025-09-18T12:06:18-04:00September 18th, 2025|Articles|

We’re excited to introduce Rules of Engagement by US Sweepstakes & Fulfillment Co. -  a newsletter dedicated to the art and science of digital promotions marketing. From sweepstakes and contests to instant-win games, loyalty programs, and social media activations, promotions have the power to capture attention, spark participation, and [...]

3 Sep, 2025

Tricks, Treats, and Traffic – How Any Brand Can Win Halloween

2025-09-16T15:23:36-04:00September 3rd, 2025|Articles, Sweepstakes Marketing|

If You Think Halloween Marketing Isn’t for You—Think Again Halloween is one of the most engaging, high-traffic holidays of the year, with consumers actively searching for themed content, interactive experiences, and seasonal promotions. While retail, food, and entertainment brands may have a natural fit with Halloween marketing, the opportunity [...]

1 Aug, 2025

The Big Business of Back-to-School

2025-08-04T10:18:41-04:00August 1st, 2025|Articles|

The Season of New Beginnings—and $125 Billion in Opportunity The back-to-school season is a feeling we never quite forget. The possibility in unopened notebooks. A brand spanking new backpack. The smell of crayons. Cool mornings, classroom jitters, and the quiet promise of a fresh start. Whether you’re five or [...]

25 Jul, 2025

Summer Is the Sweet Spot for Sweepstakes

2025-07-25T10:38:52-04:00July 25th, 2025|Articles|

The Standout Season for Sweepstakes Summer has a different rhythm. Family road trips, impromptu barbecues, and casual beach days create a unique season of storytelling. It’s a season for connecting, participating, and exploring. For marketers, summer is the sweet spot to tap into seasonal shifts that affect consumer behavior. [...]

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