Articles Archive

3 Sep, 2025

Tricks, Treats, and Traffic – How Any Brand Can Win Halloween

2025-09-16T15:23:36-04:00September 3rd, 2025|Articles, Sweepstakes Marketing|

If You Think Halloween Marketing Isn’t for You—Think Again Halloween is one of the most engaging, high-traffic holidays of the year, with consumers actively searching for themed content, interactive experiences, and seasonal promotions. While retail, food, and entertainment brands may have a natural fit with Halloween marketing, the opportunity [...]

1 Aug, 2025

The Big Business of Back-to-School

2025-08-04T10:18:41-04:00August 1st, 2025|Articles|

The Season of New Beginnings—and $125 Billion in Opportunity The back-to-school season is a feeling we never quite forget. The possibility in unopened notebooks. A brand spanking new backpack. The smell of crayons. Cool mornings, classroom jitters, and the quiet promise of a fresh start. Whether you’re five or [...]

25 Jul, 2025

Summer Is the Sweet Spot for Sweepstakes

2025-07-25T10:38:52-04:00July 25th, 2025|Articles|

The Standout Season for Sweepstakes Summer has a different rhythm. Family road trips, impromptu barbecues, and casual beach days create a unique season of storytelling. It’s a season for connecting, participating, and exploring. For marketers, summer is the sweet spot to tap into seasonal shifts that affect consumer behavior. [...]

7 Feb, 2025

How Consumer Giveaways Help When Prices Rise and Why Brands Should Act Now!

2025-09-08T18:09:34-04:00February 7th, 2025|Articles|

With consumer prices rising across industries, shoppers are becoming more selective about their spending. Everyday essentials, from groceries and gas to electronics and household items, are costing more, putting pressure on household budgets. As costs climb, businesses need innovative ways to attract and retain customers—and that’s where giveaways and [...]

28 Aug, 2024

Safeguarding Your Sweepstakes: How Our Engineering Team Combats Bots, Fraud, and Bad Actors

2025-09-08T17:38:07-04:00August 28th, 2024|Articles|

In the dynamic landscape of online promotions, ensuring the integrity and fairness of sweepstakes is paramount. At US Sweepstakes & Fulfillment Co., we understand the critical importance of protecting our clients' promotions from malicious activities. That's why our dedicated software engineering team is taking proactive measures to ensure that [...]

25 Jul, 2023

B2B Sweepstakes Best Practices

2023-09-15T16:54:37-04:00July 25th, 2023|Articles|

In B2B (business to business) marketing promotions, like sweepstakes and contests, tend to be an uncommon tactic, but when used properly can offer great ways to engage all of your most important audiences (employees, prospects, and customers). This article focuses on the nuances of B2B contests and marketing and [...]

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