Why “No Purchase Necessary” Defines Sweepstakes Legality Every legitimate sweepstakes begins with the same rule: entry must be free. The phrase “No Purchase Necessary” isn’t just a disclosure - it’s what separates a lawful sweepstakes from an illegal lottery. This requirement ensures equal access and protects both consumers and [...]
Building Thanksgiving Promotions With Purpose: From Strategy to Giving Back Thanksgiving is the perfect time for brands to connect with audiences through campaigns that celebrate gratitude, generosity, and community. Between Thanksgiving and Giving Tuesday, campaigns that pair creativity with purpose consistently drive deeper engagement and lasting brand trust. At [...]
Thanksgiving is the perfect time for brands to show gratitude and connect with their audiences in meaningful ways. Between Thanksgiving and Giving Tuesday, consumers are more open to participating in campaigns that celebrate generosity and community. For marketers, it’s the ideal moment to launch sweepstakes and digital promotions that [...]
Build a 2026 Promotion Strategy That Engages All Year Long Running a successful promotion isn’t about reacting to every opportunity - it’s about being ready for the right ones. A well-structured promotion strategy turns individual campaigns into a year-round engagement system that delivers measurable ROI. When you plan ahead, [...]
The Case for Planning Ahead Running successful promotions isn’t about reacting to every opportunity - it’s about being ready for the right ones. When you plan in advance, you give each campaign purpose and direction. Every activation has a job to do - whether it’s building awareness, collecting data, [...]
Owning the Seasonal Moment Seasonal promotions matter because they meet customers at the exact moment they’re most ready to engage - and those windows are too valuable to miss. Back-to-school shopping, Halloween, holiday gifting - each comes with built-in intent and attention. When brands show up in those moments [...]
Unwrapping Holiday Engagement The best holiday gifts for marketers don’t come wrapped in paper or tied with bows. They’re the promotions that spark excitement, fuel participation, and keep delivering results long after the season ends. At US Sweepstakes, we’ve pulled together a holiday gift guide packed with sweepstakes, contests, [...]
We’re excited to introduce Rules of Engagement by US Sweepstakes & Fulfillment Co. - a newsletter dedicated to the art and science of digital promotions marketing. From sweepstakes and contests to instant-win games, loyalty programs, and social media activations, promotions have the power to capture attention, spark participation, and [...]
Why Gamification Wins Where Discounts Fall Flat Black Friday is the busiest shopping day of the year and also the most predictable. Every retailer drops prices. Every brand blasts promotions. And to customers, it can all start to look the same. Gamification breaks that cycle. Instead of leaning on [...]
If You Think Halloween Marketing Isn’t for You—Think Again Halloween is one of the most engaging, high-traffic holidays of the year, with consumers actively searching for themed content, interactive experiences, and seasonal promotions. While retail, food, and entertainment brands may have a natural fit with Halloween marketing, the opportunity [...]
