Lead Gen Ads - Tips for Using a Sweepstakes Model

Lead Gen ads can be a great way to leverage the power of social platforms to efficiently build your prospect base. One of the core reasons for running a sweepstakes is that it is a powerful tool for building your overall prospect list. Why not combine these two tactics?

What are Lead Gen Ads

Many of the social platforms offer ad formats that are specifically designed for lead generation. In a nutshell, these are simply ad formats that incorporate a form for easy submission by ad responders. In most cases they tie in with the platform’s database and make it simple for the end user to provide their contact information to the advertiser with a simple click of a button.

This is a particular benefit to the end user as they don’t have to try and type in their contact information with their thumbs on their mobile device. Lead gen ads have a variety of different names on the social platforms – and they are available for both business to consumer and business to business sweepstakes opportunities.

US Sweepstakes has extensive experience running sweepstakes via lead gen ads on Facebook and Instagram, leveraging the power of the Meta platform for consumer audiences, as well as LinkedIn Lead Ads for B2B. We’d be happy to share best practices. Contact us to learn more.

Benefits of Integration

Social platforms tend to have accurate user registration data (as these are platforms that users regularly use to engage with their social community. They keep their information up to date and they follow and engage with topics and content they are interested in. It’s important to note that these ad formats don’t trick users into submitting their information, but rather they enable the user to knowingly and quickly submit their personal information and provide advertisers with an engaging way to collect the data.

Using Lead Gen Ads for Sweepstakes and Contests

Each social platform has its own set of requirements for using and collecting data in advertising. It’s important to make sure you follow their guidelines (our team can help guide you) to ensure your ads can run and deliver on your objectives.

An important feature of these ad types is that you can ask additional questions as part of your data collection – this can be a great way to learn more about your users interests, buying cycles and more.

And don’t forget to leverage some of the key benefits of social advertising, including likes, follows and shares for your ads.

Added opportunities

The great thing about lead gen ads is their simplicity, both for the user and advertiser, but the ease limits the overall marketing impact. In these ads, data transfer is simple and occurs all within the ad unit, however the user isn’t typically exposed to your full brand/marketing message.

Following up with registrants after they submit can help strengthen their association and understanding of your brand message and is an important part of converting prospects into customers and brand advocates.