ONLINE/MOBILE
With award season underway, InStyle Magazine launched a timely online/mobile sweepstakes offering one (1) lucky winner a chance to “Look Like a Red-Carpet Star.” Participants were asked to visit the sweepstakes microsite and complete an entry form for their chance to win. Once entered, participants were given the option to share the sweepstakes on Facebook, Pinterest and Twitter, providing extended reach for the Sponsor.
At the conclusion of the entry period, one (1) Grand Prize winner was chosen at random to receive a prize package that included: A trip to New York City (including hotel accommodations at the Viceroy Hotel overlooking Central Park), a Red-Carpet worthy makeover with an InStyle editor and A-list makeup artist, Sugarlash PRO lash extensions, and a $1,000 gift card to Saks Fifth Avenue. A runner-up was also awarded a $250 Tablet Hotels credit, and a selection of H20+ Beauty winter hydration skin-care products.
