NEWS YOUR BRAND CAN USE
LET’S TALK ABOUT CONTESTS, SWEEPSTAKES AND PROMOTIONS
Whether you’re thinking about running a sweepstakes for the first time or you’re looking to gain the latest marketing insights from our experts, you’ve come to the right place. Think of this as your learning resource center for educational “how tos,” company updates and blog articles. You’ll find everything from information on the latest social media policy changes to the basics like understanding the difference between a contest and sweepstakes. This is the place where savvy marketing leaders, digital marketers, agency executives, and corporate attorneys go to learn anything and everything about sweepstakes administration, legal compliance and fulfillment.
What Topics Will I Find Here?
Chances are you’re here because you have a question or you’re looking to learn more about ways you can best promote your brand. If you’ve asked yourself any of these questions, you’ll find the answers here:
- What is the difference between a contest and sweepstakes?
- Which one will benefit me the most?
- How can I use a sweepstakes or contest to drive sales?
- Can you show me how to run a sweepstakes?
How Can I Learn More?
We invite you to call us at 1-800-620-6044 or email us to learn more or to get a fast price quote. We can help you with any topic including:
The rules for operation of a contest or sweepstakes
- Learning how to run an Instagram contest
- How to run a photo contest on Facebook
- And so much more!
In the meantime, we hope you’ll find these educational articles from our subject matter experts helpful. And be sure to check back often so you don’t miss out on the latest industry news and insights from our thought leaders.
Safeguarding Your Sweepstakes: How Our Engineering Team Combats Bots, Fraud, and Bad Actors
In the dynamic landscape of online promotions, ensuring the integrity and fairness of sweepstakes is paramount. At US Sweepstakes & Fulfillment Co., we understand the critical importance of protecting [...]
How to Run a Successful TikTok Giveaway: Insights from the Experts
Running a successful TikTok giveaway can be a game-changer for brands looking to increase engagement, expand their reach, and build a loyal customer base. At US Sweepstakes & Fulfillment [...]
Navigating Social Media Sweepstakes: Updated FTC’s Endorsement Guidelines
Image by Freepik In the ever-evolving landscape of social media, businesses and influencers frequently turn to sweepstakes and giveaways to boost engagement, reach new audiences, and build [...]
Lead Gen Ads – Tips for Using a Sweepstakes Model
Lead Gen ads can be a great way to leverage the power of social platforms to efficiently build your prospect base. One of the core reasons for running a [...]
B2B Sweepstakes Best Practices
In B2B (business to business) marketing promotions, like sweepstakes and contests, tend to be an uncommon tactic, but when used properly can offer great ways to engage all of [...]
What are Follow, Like, and Comment Sweepstakes?
Follow, like, and comment sweepstakes are an effective way to increase engagement on social media and attract new followers. These types of social media sweepstakes require participants to complete a [...]
Enhance Data Collection and Gamify Your Sweepstakes!
Sweepstakes provide a great way to collect data about your current and potential customer base. However, in today’s world, consumers are reluctant to share information for a variety of reasons. [...]
Use Zero-Party Data (ZPD) to Grow Your People-Based Marketing Strategy
As marketers are shifting their focus away from cookie-based marketing to people-based marketing strategies, many are finding their first-party data (data collected and owned by the company) is lacking [...]
Most Popular Promotion Types
Once you’ve made the decision to run a giveaway, or sweepstakes, there are endless ideas and endless possibilities on executing it. Do you partner up with an influencer, or [...]
7 Strategies to Get People to Participate in a Giveaway
The ultimate success of your giveaway or sweepstakes is getting people to participate. It’s not enough to throw a post up on social media and hope people respond. Strategy [...]
Influencers 101: Tips on partnering with influencers to promote a sweepstakes
It’s no surprise that we are seeing a natural uptick in the use of leveraging an influencer as part of a marketing plan on social media. A survey by [...]
TikTok Promotion Guidelines
TikTok Sweepstakes & Promotions You might be thinking it’s time to see what TikTok can do for your brand. Among the social platforms, it’s one of the newest but [...]