NEWS YOUR BRAND CAN USE
LET’S TALK ABOUT CONTESTS, SWEEPSTAKES AND PROMOTIONS
Whether you’re thinking about running a sweepstakes for the first time or you’re looking to gain the latest marketing insights from our experts, you’ve come to the right place. Think of this as your learning resource center for educational “how tos,” company updates and blog articles. You’ll find everything from information on the latest social media policy changes to the basics like understanding the difference between a contest and sweepstakes. This is the place where savvy marketing leaders, digital marketers, agency executives, and corporate attorneys go to learn anything and everything about sweepstakes administration, legal compliance and fulfillment.
What Topics Will I Find Here?
Chances are you’re here because you have a question or you’re looking to learn more about ways you can best promote your brand. If you’ve asked yourself any of these questions, you’ll find the answers here:
- What is the difference between a contest and sweepstakes?
- Which one will benefit me the most?
- How can I use a sweepstakes or contest to drive sales?
- Can you show me how to run a sweepstakes?
How Can I Learn More?
The rules for operation of a contest or sweepstakes
- Learning how to run an Instagram contest
- How to run a photo contest on Facebook
- And so much more!
In the meantime, we hope you’ll find these educational articles from our subject matter experts helpful. And be sure to check back often so you don’t miss out on the latest industry news and insights from our thought leaders.
If you’ve seen promotions that reward participants who are among the first to complete an action, then you’ve probably seen a Fast Giveaway. Fast Giveaways can be easily identified by [...]
Everyone has a favorite celebrity. Whether you admire a movie star, an athlete, an influencer, or a musician, we all appreciate a recognizable face. If we are a fan of [...]
To understand the unique advantages of Instant Win Promotions, let’s first take a look at the process of entry for a traditional, online-entry sweepstakes: A participant enters their name and [...]
Sponsoring a sweepstakes or contest can provide a long list of unique benefits for any business, but if you are diving in for the first time, it is important to become [...]
With so many ways to get your marketing message out to the world, why should you ever decide to execute a sweepstakes? If you’re one of those marketers who has [...]
If your primary goal when executing a sweepstakes is to drive sales, you’re in luck: Sweepstakes offer a unique opportunity to incentivize the sale of products and services. However, if [...]
One of the biggest social media trends of 2017 is the meteoric rise in the popularity of Live Video Broadcasting. With social media leaders, such as Facebook, Twitter, and Instagram, [...]
With award season underway, InStyle Magazine launched a timely online/mobile sweepstakes offering one (1) lucky winner a chance to “Look Like a Red-Carpet Star.” Participants were asked to visit the [...]