NEWS YOUR BRAND CAN USE
LET’S TALK ABOUT CONTESTS, SWEEPSTAKES AND PROMOTIONS
Whether you’re thinking about running a sweepstakes for the first time or you’re looking to gain the latest marketing insights from our experts, you’ve come to the right place. Think of this as your learning resource center for educational “how tos,” company updates and blog articles. You’ll find everything from information on the latest social media policy changes to the basics like understanding the difference between a contest and sweepstakes. This is the place where savvy marketing leaders, digital marketers, agency executives, and corporate attorneys go to learn anything and everything about sweepstakes administration, legal compliance and fulfillment.
What Topics Will I Find Here?
Chances are you’re here because you have a question or you’re looking to learn more about ways you can best promote your brand. If you’ve asked yourself any of these questions, you’ll find the answers here:
- What is the difference between a contest and sweepstakes?
- Which one will benefit me the most?
- How can I use a sweepstakes or contest to drive sales?
- Can you show me how to run a sweepstakes?
How Can I Learn More?
We invite you to call us at 1-800-620-6044 or email us to learn more or to get a fast price quote. We can help you with any topic including:
The rules for operation of a contest or sweepstakes
- Learning how to run an Instagram contest
- How to run a photo contest on Facebook
- And so much more!
In the meantime, we hope you’ll find these educational articles from our subject matter experts helpful. And be sure to check back often so you don’t miss out on the latest industry news and insights from our thought leaders.
Rules of Engagement: Your 2026 Promotion Strategy for Year-Round Engagement and ROI
Build a 2026 Promotion Strategy That Engages All Year Long Running a successful promotion isn’t about reacting to every opportunity - it’s about being ready for the right ones. [...]
Your 2026 Marketing Plan: Turning Promotions Into Year-Long Growth
The Case for Planning Ahead Running successful promotions isn’t about reacting to every opportunity - it’s about being ready for the right ones. When you plan in advance, you [...]
Rules of Engagement: Edition 2 – Seasonal Promotions
Owning the Seasonal Moment Seasonal promotions matter because they meet customers at the exact moment they’re most ready to engage - and those windows are too valuable to miss. [...]
Favorite Things: A Marketer’s Holiday Promotion Gift Guide
Unwrapping Holiday Engagement The best holiday gifts for marketers don’t come wrapped in paper or tied with bows. They’re the promotions that spark excitement, fuel participation, and keep delivering [...]
Introducing Rules of Engagement: The US Sweepstakes Newsletter
We’re excited to introduce Rules of Engagement by US Sweepstakes & Fulfillment Co. - a newsletter dedicated to the art and science of digital promotions marketing. From sweepstakes and [...]
Gamification: Your Black Friday Superpower
Why Gamification Wins Where Discounts Fall Flat Black Friday is the busiest shopping day of the year and also the most predictable. Every retailer drops prices. Every brand blasts [...]
Tricks, Treats, and Traffic – How Any Brand Can Win Halloween
If You Think Halloween Marketing Isn’t for You—Think Again Halloween is one of the most engaging, high-traffic holidays of the year, with consumers actively searching for themed content, interactive [...]
The Big Business of Back-to-School
The Season of New Beginnings—and $125 Billion in Opportunity The back-to-school season is a feeling we never quite forget. The possibility in unopened notebooks. A brand spanking new backpack. [...]
Summer Is the Sweet Spot for Sweepstakes
The Standout Season for Sweepstakes Summer has a different rhythm. Family road trips, impromptu barbecues, and casual beach days create a unique season of storytelling. It’s a season for [...]
How Consumer Giveaways Help When Prices Rise and Why Brands Should Act Now!
With consumer prices rising across industries, shoppers are becoming more selective about their spending. Everyday essentials, from groceries and gas to electronics and household items, are costing more, putting [...]
Safeguarding Your Sweepstakes: How Our Engineering Team Combats Bots, Fraud, and Bad Actors
In the dynamic landscape of online promotions, ensuring the integrity and fairness of sweepstakes is paramount. At US Sweepstakes & Fulfillment Co., we understand the critical importance of protecting [...]
How to Run a Successful TikTok Giveaway: Insights from the Experts
Running a successful TikTok giveaway can be a game-changer for brands looking to increase engagement, expand their reach, and build a loyal customer base. At US Sweepstakes & Fulfillment [...]