NEWS YOUR BRAND CAN USE
LET’S TALK ABOUT CONTESTS, SWEEPSTAKES AND PROMOTIONS
Whether you’re thinking about running a sweepstakes for the first time or you’re looking to gain the latest marketing insights from our experts, you’ve come to the right place. Think of this as your learning resource center for educational “how tos,” company updates and blog articles. You’ll find everything from information on the latest social media policy changes to the basics like understanding the difference between a contest and sweepstakes. This is the place where savvy marketing leaders, digital marketers, agency executives, and corporate attorneys go to learn anything and everything about sweepstakes administration, legal compliance and fulfillment.
What Topics Will I Find Here?
Chances are you’re here because you have a question or you’re looking to learn more about ways you can best promote your brand. If you’ve asked yourself any of these questions, you’ll find the answers here:
- What is the difference between a contest and sweepstakes?
- Which one will benefit me the most?
- How can I use a sweepstakes or contest to drive sales?
- Can you show me how to run a sweepstakes?
How Can I Learn More?
We invite you to call us at 1-800-620-6044 or email us to learn more or to get a fast price quote. We can help you with any topic including:
The rules for operation of a contest or sweepstakes
- Learning how to run an Instagram contest
- How to run a photo contest on Facebook
- And so much more!
In the meantime, we hope you’ll find these educational articles from our subject matter experts helpful. And be sure to check back often so you don’t miss out on the latest industry news and insights from our thought leaders.
5 Social Media Mother’s Day Sweepstakes Ideas That Drive Participation and Stay Compliant
Mother’s Day social sweepstakes give brands a focused way to drive participation, expand reach, and capture first-party data during one of the most emotionally driven seasonal moments of the [...]
Rules of Engagement: Why Social Media Sweepstakes Continue to Drive Participation
Social media sweepstakes are one of the fastest ways to generate participation. A single post can generate immediate visibility, drive engagement, and build momentum in real time. When structured [...]
5 Compliance Rules for Running Social Media Giveaways and Sweepstakes
Social media giveaways and sweepstakes have become one of the most common digital promotion formats. Brands frequently use platforms such as Instagram, TikTok, Facebook, Reddit, and X to encourage [...]
Rules of Engagement: When Volume Becomes the Variable
High participation is the objective of most sweepstakes. When response exceeds projections, it is treated as success. However, volume introduces a different kind of exposure. When a promotion aligns [...]
5 Reasons Brands Outsource Sweepstakes Administration and Reporting
Sweepstakes administration governs the legal, operational, and reporting framework behind every promotion. It includes official rules drafting, compliance oversight, entry validation, fraud monitoring, winner verification, tax documentation processing, and [...]
Rules of Engagement: Fan Engagement Beyond the Entry Form
Fan engagement campaigns are designed to drive participation. Sweepstakes, giveaways, contests, and access-based promotions give audiences a reason to act. But once participation begins, responsibility follows. At scale, participation [...]
Fan Engagement Campaigns: How to Run Participation at Scale
Fan engagement campaigns are a reliable way to drive participation, build connection, and create momentum around key moments. Sweepstakes, giveaways, contests, access-driven promotions, and experiential activations give audiences a [...]
Rules of Engagement: Building Sports Fan Promotions for Live-Event Conditions
Sports fan engagement promotions in February operate on fixed timelines, public stages, and zero-margin-for-error conditions. Moments like the Super Bowl, NBA All-Star Weekend, and Winter Olympic events compress attention [...]
Sweepstakes and Contest Compliance for Sports Fan Engagement
In sports fan engagement promotions, compliance is defined by how well requirements are executed within fixed timelines. Sweepstakes and contest rules apply broadly, but live sports environments limit the [...]
Rules of Engagement: Digital Promotions in 2026
Digital promotion trends in 2026 reflect a shift toward more disciplined execution and clearer participation expectations. As platforms apply rules more consistently and audiences grow less tolerant of friction, [...]
Sweepstakes Trends for 2026: Compliance, Enforcement & Participation Design
Sweepstakes moved into 2026 with clearer standards and more defined performance expectations. Results from 2025 showed that promotions built on compliant rules, straightforward entry mechanics, and intentional participation design [...]
Rules of Engagement: What January Promotions Reveal About Participation
January consistently delivers strong wellness participation. Audiences are motivated, open to new routines, and more willing to engage with promotions tied to self-improvement and healthy habits. What changes after [...]