NEWS YOUR BRAND CAN USE
LET’S TALK ABOUT CONTESTS, SWEEPSTAKES AND PROMOTIONS
Whether you’re thinking about running a sweepstakes for the first time or you’re looking to gain the latest marketing insights from our experts, you’ve come to the right place. Think of this as your learning resource center for educational “how tos,” company updates and blog articles. You’ll find everything from information on the latest social media policy changes to the basics like understanding the difference between a contest and sweepstakes. This is the place where savvy marketing leaders, digital marketers, agency executives, and corporate attorneys go to learn anything and everything about sweepstakes administration, legal compliance and fulfillment.
What Topics Will I Find Here?
Chances are you’re here because you have a question or you’re looking to learn more about ways you can best promote your brand. If you’ve asked yourself any of these questions, you’ll find the answers here:
- What is the difference between a contest and sweepstakes?
- Which one will benefit me the most?
- How can I use a sweepstakes or contest to drive sales?
- Can you show me how to run a sweepstakes?
How Can I Learn More?
We invite you to call us at 1-800-620-6044 or email us to learn more or to get a fast price quote. We can help you with any topic including:
The rules for operation of a contest or sweepstakes
- Learning how to run an Instagram contest
- How to run a photo contest on Facebook
- And so much more!
In the meantime, we hope you’ll find these educational articles from our subject matter experts helpful. And be sure to check back often so you don’t miss out on the latest industry news and insights from our thought leaders.
7 Back-to-School Sweepstakes and Contest Ideas for Brands
Every back-to-school season starts with a list. Families are shopping for school supplies and first-day outfits. Teachers are stocking classrooms. College students are decorating dorm rooms. Across categories, consumers [...]
Rules of Engagement: Sustained Engagement Beyond Entry
Promotional campaigns are increasingly being designed to sustain engagement beyond the initial interaction. Instead of relying entirely on a single participation moment, campaigns now often incorporate gamification, instant win [...]
Sweepstakes vs Contest: What’s the Legal Difference?
A simple concept separates a sweepstakes from a contest: sweepstakes rely on random chance to determine winners, while contests rely on skill-based judging criteria. Although the terms are often [...]
Rules of Engagement: The Shift Toward Interactive Loyalty
Loyalty programs are becoming more competitive. Consumers now participate in more loyalty and rewards programs than ever before, while brands compete for increasingly fragmented attention. As participation becomes more [...]
Receipt Upload Promotions: Sweepstakes, Rebates, and Purchase-Based Campaigns
Receipt upload promotions connect promotional engagement directly to qualifying purchases. Instead of participating through a standard form alone, users submit receipt information to access a promotion experience tied to [...]
Rules of Engagement: How Summer Changes Participation
Spring campaigns are often focused on building an audience - driving entries, growing lists, and generating reach. Summer campaigns reveal how that audience actually participates once attention becomes more [...]
Sweepstakes: How They Work and Key Rules
Sweepstakes are designed to feel simple and seamless for participants. Someone enters, submits their information, and waits for a chance to win. But behind that experience, a sweepstakes is [...]
Rules of Engagement: Spring Sweepstakes Strategy – Building Participation Across Key Moments
Spring is one of the most active participation periods on the promotional calendar. Mother’s Day, Father’s Day, and graduation drive increases in gifting, purchase activity, and sharing behavior - [...]
5 Social Media Mother’s Day Sweepstakes Ideas That Drive Participation and Stay Compliant
Mother’s Day social sweepstakes give brands a focused way to drive participation, expand reach, and capture first-party data during one of the most emotionally driven seasonal moments of the [...]
Rules of Engagement: Why Social Media Sweepstakes Continue to Drive Participation
Social media sweepstakes are one of the fastest ways to generate participation. A single post can generate immediate visibility, drive engagement, and build momentum in real time. When structured [...]
5 Compliance Rules for Running Social Media Giveaways and Sweepstakes
Social media giveaways and sweepstakes have become one of the most common digital promotion formats. Brands frequently use platforms such as Instagram, TikTok, Facebook, Reddit, and X to encourage [...]
Rules of Engagement: When Volume Becomes the Variable
High participation is the objective of most sweepstakes. When response exceeds projections, it is treated as success. However, volume introduces a different kind of exposure. When a promotion aligns [...]