NEWS YOUR BRAND CAN USE
LET’S TALK ABOUT CONTESTS, SWEEPSTAKES AND PROMOTIONS
Whether you’re thinking about running a sweepstakes for the first time or you’re looking to gain the latest marketing insights from our experts, you’ve come to the right place. Think of this as your learning resource center for educational “how tos,” company updates and blog articles. You’ll find everything from information on the latest social media policy changes to the basics like understanding the difference between a contest and sweepstakes. This is the place where savvy marketing leaders, digital marketers, agency executives, and corporate attorneys go to learn anything and everything about sweepstakes administration, legal compliance and fulfillment.
What Topics Will I Find Here?
Chances are you’re here because you have a question or you’re looking to learn more about ways you can best promote your brand. If you’ve asked yourself any of these questions, you’ll find the answers here:
- What is the difference between a contest and sweepstakes?
- Which one will benefit me the most?
- How can I use a sweepstakes or contest to drive sales?
- Can you show me how to run a sweepstakes?
How Can I Learn More?
We invite you to call us at 1-800-620-6044 or email us to learn more or to get a fast price quote. We can help you with any topic including:
The rules for operation of a contest or sweepstakes
- Learning how to run an Instagram contest
- How to run a photo contest on Facebook
- And so much more!
In the meantime, we hope you’ll find these educational articles from our subject matter experts helpful. And be sure to check back often so you don’t miss out on the latest industry news and insights from our thought leaders.
How to Run a Compliant Super Bowl Sweepstakes
The Super Bowl creates a rare window in promotions marketing: a national moment where millions are tuned in and ready to engage. Fans actively look for ways to get [...]
Rules of Engagement: Build 2026 Sweepstakes Momentum
Building Momentum for the Year Ahead December is when brands shift from closing out the year to building momentum for the next one. It’s the moment when promotional plans [...]
How to Run a Legal Sweepstakes: A Clear Compliance Guide for Brands
A sweepstakes can be one of the most effective levers for engagement and data growth - but only when it’s built on a legally sound foundation. Knowing how to [...]
Rules of Engagement: Not Too Late to Launch Your Year-End Sweepstakes
Holiday Sweepstakes: Why It’s Not Too Late to Launch Holiday sweepstakes still perform exceptionally well, even late in the season. November and December remain prime months for holiday sweepstakes [...]
You Can Still Launch a Compliant Holiday Social Media Sweepstakes
Yes - you can still launch a holiday social media sweepstakes. With proper planning, legal review, and professional administration, a short-run campaign can deliver strong engagement and data collection. [...]
No Purchase Necessary Sweepstakes Compliance Guide
Why “No Purchase Necessary” Defines Sweepstakes Legality Every legitimate sweepstakes begins with the same rule: entry must be free. The phrase “No Purchase Necessary” isn’t just a disclosure - [...]
Rules of Engagement: Thanksgiving Sweepstakes With Purpose
Building Thanksgiving Promotions With Purpose: From Strategy to Giving Back Thanksgiving is the perfect time for brands to connect with audiences through campaigns that celebrate gratitude, generosity, and community. [...]
Building Thanksgiving Promotions With Purpose: From Strategy to Giving Back
Thanksgiving is the perfect time for brands to show gratitude and connect with their audiences in meaningful ways. Between Thanksgiving and Giving Tuesday, consumers are more open to participating [...]
Rules of Engagement: Your 2026 Promotion Strategy for Year-Round Engagement and ROI
Build a 2026 Promotion Strategy That Engages All Year Long Running a successful promotion isn’t about reacting to every opportunity - it’s about being ready for the right ones. [...]
Your 2026 Marketing Plan: Turning Promotions Into Year-Long Growth
The Case for Planning Ahead Running successful promotions isn’t about reacting to every opportunity - it’s about being ready for the right ones. When you plan in advance, you [...]
Rules of Engagement: Edition 2 – Seasonal Promotions
Owning the Seasonal Moment Seasonal promotions matter because they meet customers at the exact moment they’re most ready to engage - and those windows are too valuable to miss. [...]
Favorite Things: A Marketer’s Holiday Promotion Gift Guide
Unwrapping Holiday Engagement The best holiday gifts for marketers don’t come wrapped in paper or tied with bows. They’re the promotions that spark excitement, fuel participation, and keep delivering [...]