US SWEEPSTAKES LEADERSHIP TEAM
Aaron Steve, President
Aaron Steve joined US Sweepstakes out of graduate school in 2005 as an Account Executive. After a decade with the company, he assumed presidency in 2015 and took over operations.
He is still actively involved in promotions – most notably with Time Inc. and This Old House, Real Simple, InStyle and People.
Aaron also coordinates requirements, specifications, deliverables and timeframes between clients, agencies and other partners/vendors involved, and the US Sweeps website and interactive programming managers and developers. Aaron also coordinates client/agency contacts and development staff to create customized and off-the-shelf online and social media promotions, along with recommendations for layout, functionality, client research and reporting tools, and anything necessary to make the project an outstanding success based on client input and expectations.
Aaron serves as the day-to-day contact on national, recurring accounts such as McDonald’s, Little Debbie Foods, Nationwide Insurance, AAA (Western & Central NY and Mid-Atlantic Regions), ING Direct, Dave & Buster’s, SpikeTV and related Viacom affiliates, and develops new business relationships with prospects and companies requesting information on USSC’s services and requirements for running promotional campaigns.
Heather Rohr, Senior Vice President
Heather Rohr joined US Sweepstakes in 2011, bringing over 12 years of agency experience in account strategy and management. She previously served in Account Management positions with Saatchi & Saatchi, part of the Publicis Groupe, the world’s third largest communications group, and Jay Advertising, an Interpublic/McCann Worldgroup Agency.
Heather manages the account service staff to ensure all client needs are met as well as project deadlines, milestones and goals. Heather also leads all new business efforts and corporate marketing strategies.
Heather serves as the day-to-day contact on national, recurring accounts such as Ann Taylor, B.A.S.S., Big Lots, Dick’s Sporting Goods, Raymour & Flanigan, SteinMart and Treasury Wine Estates.
Charlene Semrau, Senior Vice President
Charlene Semrau brings over 30 years of agency experience in account and financial management to US Sweeps. She previously served in Account Management and Financial positions with ICE Communications, Inc.
Charlene manages the support services staff to ensure all project winner selection, notification and fulfillment needs are met as well as managing the financial staff to meet the company’s financial goals.
Charlene serves as the day-to-day contact on national, recurring accounts for many of the Time Inc. publications such as, Coastal Living, Cooking Light, Entertainment Weekly, Real Simple, Southern Living and Sunset. She also serves as the day-to-day contact on all client survey accounts such as Ace Hardware, ALDI, Big Lots, Five Guys, GameStop, Sephora, TD Ameritrade, US Beef and Wingstop.