Updated November 2025 Sweepstakes are powerful for acquisition and engagement, but they sit at the intersection of sweepstakes law and marketing. The 3 elements that determine whether your promotion is compliant or an illegal lottery are prize, chance, and consideration – often referred to together as sweepstakes prize, chance, [...]
Updated November 2025 With so many ways to get your marketing message out to the world, why run a sweepstakes promotion at all? If you’re one of those marketers who has seen an advertisement for a sweepstakes or contest and asked, “What is the sponsor getting from this?”, you [...]
If your primary goal when executing a sweepstakes is to drive sales, you’re in luck: Sweepstakes offer a unique opportunity to incentivize the sale of products and services. However, if you do ask consumers to make a purchase for a chance to win a prize, you must also offer [...]
One of the biggest social media trends of 2017 is the meteoric rise in the popularity of Live Video Broadcasting. With social media leaders, such as Facebook, Twitter, and Instagram, all offering their own live video broadcasting options, what was once considered a fad is sure to be the [...]