We’re excited to introduce Rules of Engagement by US Sweepstakes & Fulfillment Co. – a newsletter dedicated to the art and science of digital promotions marketing.
From sweepstakes and contests to instant-win games, loyalty programs, and social media activations, promotions have the power to capture attention, spark participation, and build lasting customer relationships. But creating campaigns that are both effective and compliant requires expertise that blends strategy, creativity, and a deep understanding of the rules.
This is where we’ll bring you fresh perspectives, real-world examples, and timely insights on all things digital promotions.
Why Sweepstakes Work
In today’s crowded digital landscape, promotions give brands a proven way to:
- Grow first-party data by collecting emails, demographics, and consumer insights.
- Boost engagement with fun, interactive experiences.
- Amplify reach through built-in social sharing and user-generated content.
- Build loyalty by rewarding participation and driving repeat interaction.
Running promotions isn’t just about creativity – it’s also about ensuring they’re legally sound. The U.S. has some of the strictest sweepstakes and contest regulations in the world, and global markets add another layer of complexity. That’s why it’s critical for brands to work with a partner who can simplify compliance across jurisdictions. US Sweepstakes makes it easy, with legally compliant rules, expert oversight, and full-service management to support promotions from start to finish.
What You Can Expect from Rules of Engagement
This newsletter is designed to help marketers and brand leaders get the most out of digital promotions. Each edition will bring a fresh perspective on promotions, offering insights such as:
- Deep dives into sweepstakes, contests, and social activations that drive measurable results.
- Legal and compliance insights to help you navigate the complex U.S. and global regulatory landscape.
- Case studies that highlight how leading brands successfully engage their audiences.
- Pro tips you can put into action.
Our mission is to provide both inspiration and practical knowledge, equipping you to create promotions that stand out, deliver results, and remain fully compliant.
Spotlight: Social Media Sweepstakes
One of the most popular and effective formats today is the Follow, Like, and Comment Sweepstakes. These simple but powerful activations ask participants to:
- Follow the brand’s account
- Like the sweepstakes post
- Comment with a hashtag or answer to a brand-led question
This type of sweepstakes works because it is effortless for consumers to enter and delivers outsized benefits for brands: higher engagement on posts, increased followers, and stronger visibility in platform algorithms. It also offers a cost-effective way to reach targeted audiences on Instagram, TikTok, and Facebook.
You can find more information in our blog post, where we break down best practices, benefits, and tips for running a successful Follow, Like, and Comment Sweepstakes including choosing the right prize, setting clear rules, and ensuring compliance.
September is a Great Month to: Launch Promotions
As brands head into the fall season, September offers a unique opportunity to engage audiences before the holiday rush. It’s a strong time to:
- Build momentum ahead of major Q4 campaigns.
- Run back-to-school or fall-themed promotions that tie into timely consumer interests. You can read our recent blog post for some pro tips on winning the back-to-school season.
- Test engagement strategies before rolling out larger holiday activations.
- Grow your audience and email list in preparation for Black Friday and year-end sales.
Whether it’s a sweepstakes, a social media activation, or a loyalty-driven giveaway, September provides the perfect window to connect with consumers while competition is still lighter than peak holiday season.
Join Us
Subscribe now on our LinkedIn newsletter page to Rules of Engagement by US Sweepstakes. Or watch our blog for new editions. Twice a month, we’ll deliver expert perspectives, campaign spotlights, and practical takeaways all designed to spark new ideas, provide inspiration, and sharpen your promotional strategy. Let’s talk digital promotions!
