19 Feb, 2020

Sweepstakes Management Companies: 4 Questions for Every Marketer

2020-03-19T10:36:00-04:00February 19th, 2020|

Thinking about hiring a sweepstakes management company for the first time? As a digital marketer, maybe you want to increase your followers. Or perhaps you want to increase your leads for your email database. Either way, the world of sweepstakes, contests, and promotions is riddled with legal regulations—regulations you [...]

3 Apr, 2017

Involving a Celebrity in Your Next Sweepstakes or Contest

2020-03-19T10:00:00-04:00April 3rd, 2017|

Everyone has a favorite celebrity. Whether you admire a movie star, an athlete, an influencer, or a musician, we all appreciate a recognizable face. If we are a fan of that person and they are partnering with a company for a sweepstakes or contest – we’ll probably pay attention. This [...]

3 Apr, 2017

The Advantages of Instant Win Sweepstakes

2020-03-19T10:09:50-04:00April 3rd, 2017|

To understand the unique advantages of Instant Win Promotions, let’s first take a look at the process of entry for a traditional, online-entry sweepstakes: A participant enters their name and email address, clicks a submit button, and finds out days (or weeks, or even months) after entering only if they [...]

27 Feb, 2017

Sweepstakes 101: Prize, Chance and Consideration

2020-03-19T09:51:25-04:00February 27th, 2017|

Sponsoring a sweepstakes or contest can provide a long list of unique benefits for any business, but if you are diving in for the first time, it is important to become familiar the concepts of “prize,” “chance,” and “consideration” to differentiate between the types of prize promotions and to understand the [...]

27 Feb, 2017

Why Should You Want to Run a Sweepstakes

2020-03-19T09:56:56-04:00February 27th, 2017|

With so many ways to get your marketing message out to the world, why should you ever decide to execute a sweepstakes? If you’re one of those marketers who has seen an advertisement for a sweepstakes or contest and said to yourself, “What is the sponsor getting from this?” – [...]

27 Feb, 2017

How to Utilize Sweepstakes to Drive Sales

2020-03-19T09:45:33-04:00February 27th, 2017|

If your primary goal when executing a sweepstakes is to drive sales, you’re in luck: Sweepstakes offer a unique opportunity to incentivize the sale of products and services. However, if you do ask consumers to make a purchase for a chance to win a prize, you must also offer a [...]

16 Feb, 2017

Taking Your Promotion to the Next Level with Live Video

2020-03-19T09:43:25-04:00February 16th, 2017|

One of the biggest social media trends of 2017 is the meteoric rise in the popularity of Live Video Broadcasting. With social media leaders, such as Facebook, Twitter, and Instagram, all offering their own live video broadcasting options, what was once considered a fad is sure to be the next [...]

14 Feb, 2017

New Case Study: InStyle Red Carpet Sweepstakes

2020-03-19T09:40:51-04:00February 14th, 2017|

With award season underway, InStyle Magazine launched a timely online/mobile sweepstakes offering one (1) lucky winner a chance to “Look Like a Red-Carpet Star.” Participants were asked to visit the sweepstakes microsite and complete an entry form for their chance to win. Once entered, participants were given the option to [...]