Contest Administration

Contests are a different "animal" from sweepstakes in several ways:

In most instances, you can require a purchase with contests, unlike sweepstakes, in which "No Purchase Necessary" is a standard mandate.

Also, it's not just "dumb luck". The winner of a sweepstakes is simply lucky...they beat the odds. The winner of a contest, however, must provide a degree of individual skill or uniqueness in one of the following manners:

Intellectual. Composing a song or jingle, writing an essay, creating a delicious new recipe, etc., all require a degree of talent or skill.

Personal attribute. Winning on this basis requires a unique physical/personal attribute.

Sports Ability. Again, specific skillsets are required, in order to win a prize offered.

All contest entrants' efforts must be judged and/or evaluated, using pre-established criteria.

You may download a CONTEST Fact Sheet, or for more information, contact us and we'll send you a complete set of capabilities materials and contest samples.